A mobile app landing page has a harder job than most landing pages. Half its visitors are on a phone and want the store listing in one tap; the other half are on a laptop, where a "Download on the App Store" badge leads to a page they cannot install from. The page has to serve both, explain the app well enough that the store listing is a formality, and survive the fact that the conversion happens somewhere you do not control.
Below: what an app landing page must do, an anatomy checklist, nine real app landing pages we reviewed in October 2026 (described in our own words, with what to borrow from each), a section on B2B SaaS mobile app pages, common mistakes, and a section-by-section wireframe you can copy. We describe what the pages show, not how they perform; none of these companies publishes conversion data for them, and we do not guess.
What a Mobile App Landing Page Must Do
1. Route each visitor to the right install path
Phone visitors need the right store for their device. Desktop visitors need a way to get the app onto a phone they are not holding: a QR code, a "text me a link" field or an email option. The best pages detect the device and lead with the matching option, while keeping the others visible.
2. Use the official store badges
Apple's App Store marketing guidelines require the official badge artwork, unmodified and untranslated by you, with clear space around it of at least a quarter of the badge height and a minimum on-screen height of 40 px. Apple also asks that the badge sit in a subordinate position to the main message. Google provides its own Google Play badge artwork. Home-made "Get it on iPhone" buttons look less trustworthy and break the guidelines.
3. Hand off to the app when it is already installed
On iOS, a Smart App Banner is a single meta tag that shows a banner at the top of the page in Safari. According to Apple's documentation, the banner opens the app if it is installed and otherwise goes to the App Store listing, it does not appear if the device does not support the app or the app is unavailable in that region, and an optional app-argument passes a URL so the app can open at the matching screen. The tag looks like this: <meta name="apple-itunes-app" content="app-id=123456789, app-argument=https://example.com/page">. On Android, Android App Links let verified web URLs open directly in your app. Together they mean an existing user who lands on your marketing page is not asked to install something they already have.
4. Show the app, not an abstraction of it
Real screenshots or a short screen recording of the core action. App buyers are judging whether the interface looks usable; illustrations hide exactly what they want to see.
5. Borrow trust the store cannot give
Store ratings, editorial awards, press quotes, regulator badges for finance apps, customer quotes for B2B. Only show ratings you can keep current: a figure from two years ago is worse than none.
Anatomy Checklist
| Element | Mobile visitor | Desktop visitor | Notes |
|---|---|---|---|
| Headline | Required | Required | What the app does for the user, in their words |
| Store badges | Matching store first | Both shown | Official artwork only |
| QR code | Hide or de-emphasise | Next to the badges | Point it to a link that redirects by device |
| Smart App Banner / App Links | Yes | Not applicable | Hands installed users to the app |
| Screenshots or video | Short, vertical | Device frames work well | Show the core action |
| Social proof | One line near badges | Fuller section below | Ratings, awards, press, customers |
| Feature sections | 3 to 4, short | 3 to 4 | Each one a job the user does |
| Web or desktop alternative | Secondary link | Often the primary CTA | Especially for products with a web app |
| FAQ | Yes | Yes | Price, devices, data, account sync |
| Closing CTA | Badges repeated | Badges and QR repeated | Visitors who scrolled are ready |
9 Mobile App Landing Page Examples
All reviewed in October 2026. Pages change often, so check the live version before copying anything.
1. Linear Mobile
Hero: an announcement-style headline introducing the mobile app, with a subhead positioning it as a companion to the main Linear product. CTA: official App Store and Google Play badges plus a "Scan to download" QR code, all in the hero and repeated in a closing section. Proof: no ratings or logos; the page relies on product detail, with sections on an inbox for urgent items, creating issues in seconds, turning screenshots into bug reports and configurable notification schedules.
What to steal: the QR code beside the badges, in the hero, for desktop visitors. Also the framing: it says exactly which jobs the mobile app is for ("away from keyboard") instead of pretending it replaces the desktop product.
2. Notion Mobile
Hero: a headline about working on the go, a short subhead naming iOS and Android, and plain text links to each store. Below: three phone screenshots, a section for the separate Notion Calendar app with its own store links, and a link to the desktop app. Proof: none on the page itself.
What to steal: one page that routes to every client: mobile, a companion app and desktop. For a product people use across devices, that is the honest structure. What we would change: official badges and a QR code would make the install path clearer for desktop visitors arriving from the main website.
3. HubSpot Mobile App
Hero: the H1 names the app plainly, with a subhead tying the CRM and its AI assistant together on mobile. CTA: official App Store and Google Play badges near the top and again in the footer, plus account sign-up and a phone number for sales. Proof: one named customer quote about field salespeople relying on the app. Body: four feature sections built around jobs (prep before meetings, keep deals moving, connect with customers, get insights), then an FAQ covering supported devices and cost.
What to steal: the customer quote is about the exact situation the app solves, people working away from a desk, rather than generic praise. The FAQ answers the questions a buyer would otherwise ask sales.
4. Headspace
Hero: a two-word benefit headline and a one-line description of what the app is, with a single sign-up CTA. Below: a goal selector ("what kind of headspace are you looking for?") with six options, a content library preview, a section for employers and health plans with a demo request, and an eight-question FAQ. Badges: in the footer, not the hero.
What to steal: the goal selector. It lets visitors self-segment in one tap and sends each to content that matches why they came. It is also a neat example of a consumer app page carrying a B2B path (the employer section) without cluttering the hero.
5. Calm
Hero: a short promise headline and a one-line category claim, with a single sign-up CTA. Below: three benefit blocks (stress, sleep, mindfulness), a review section with short quotes attributed by first name and city, and a long FAQ. QR: the page markup includes QR codes labelled for downloading the mobile app, used for visitors on larger screens.
What to steal: testimonials that each describe a specific situation (cannot sleep, busy brain, stressful work day) rather than "great app". Each quote doubles as a use case.
6. Strava
Hero: a community-focused headline and three sign-up buttons: Google, Apple and email. Navigation: a "Get the App" link. Badges: footer only. Body: three feature cards (record, analyse, plan), community benefits, a subscription section, and a repeated sign-up banner.
What to steal: account creation on the web before the install. A visitor who has signed up with one tap is more likely to finish the job in the app, and the company has a way to follow up if they do not. The trade-off: the store badges are easy to miss.
7. Monzo
Hero: a lifestyle headline about money and a single "open an account" CTA. Proof: regulator and consumer-body trust badges rather than app ratings: a consumer group recommendation, the Current Account Switch Guarantee and FSCS protection. Body: product cards (current accounts, savings, credit, investments, pensions), then features and plan tiers. Store links are not part of the hero.
What to steal: choose the proof that answers the visitor's biggest fear. For a bank, that is "is my money safe?", so the safety badges beat star ratings.
8. Todoist Downloads
Hero: a headline about apps for every device. Body: tabs for desktop, Android, iOS, wearables, browser extensions and email add-ons, each with a screenshot and download links. Proof: an award claim in the headline and a closing line about its user base.
What to steal: the tabbed device picker. For a product on eight platforms, a tab per platform keeps the page short while making every client one click away.
9. Things
Hero: the product name, a one-sentence description and an introduction video. Body: one card per Apple device (Mac, iPhone and Watch, iPad, Vision Pro) with requirements, price and the matching store badge. Proof: a "Read all about it" section of Apple Design Award mentions and press quotes from named publications.
What to steal: price and requirements on each device card, so the store listing holds no surprises. And press quotes as proof for a paid app, where an editor's judgement carries more weight than an anonymous rating.
B2B SaaS Mobile App Pages
Linear, Notion, HubSpot and Todoist above are all B2B or prosumer products, and they share a pattern worth naming. The buyer already uses the product on a computer; the mobile app page is not selling the product, it is selling the habit of using it on the phone. That changes the page:
- The desktop visitor is the main audience. Visitors often arrive from the product's own website, help centre or in-app prompts while on a laptop. So the QR code (or a "send me a link" field) is the primary CTA, not a fallback. Linear gets this right.
- Name the jobs mobile is for. Approvals, notifications, quick capture, prep before a meeting, logging a call afterwards. Do not list every desktop feature.
- Answer the admin's questions. Single sign-on, device management, data security, whether the app is included in the plan. HubSpot's FAQ handles the cost question; enterprise products should add security and admin controls.
- Use role-specific proof. A quote from a field sales manager or an on-call engineer persuades the people who will actually use the app.
The same B2B visitor may also arrive on a phone from an email, so the mobile layout still matters. Our post on mobile B2B personalization covers how B2B pages should adapt on small screens, and our B2B landing page examples break down the other page types a SaaS company needs.
Common Mistakes
- Badges only, no desktop path. A desktop visitor clicks the App Store badge, lands on a web listing and has to find their phone. Add a QR code that points to a link which redirects by device.
- A different QR per store. Visitors do not know which to scan. Use one code with server-side device detection.
- Interstitials instead of banners. Full-screen "get our app" pop-ups on mobile block the content the visitor came for. Apple's own documentation contrasts its unobtrusive banner with full-screen interruptions.
- Stale ratings. "4.8 stars" from an old screenshot that no longer matches the store is easy to check and damages trust.
- Feature lists without screens. Each feature claim should have the screenshot that proves it.
- No measurement. Store installs cannot be tracked from the page by default. Tag store links with campaign parameters where the stores support them, tag the QR destination with a UTM builder, and measure badge clicks and QR scans as the on-page conversion.
- Ignoring existing users. Without a Smart App Banner or App Links, a customer who already has the app is asked to install it again.
Copyable Wireframe for an App Landing Page
An example structure for a B2B or prosumer app. Fill it in using a landing page brief first, so the headline and proof come from your audience research, not the feature list.
- Head: Smart App Banner meta tag with an
app-argumentpointing to the current page. - Hero, left: headline (the job the app does, under 10 words), subhead (who it is for and on which devices), one line of proof (rating, award or customer).
- Hero, right: on desktop, a QR code labelled "Scan to download" with both store badges below it; on mobile, the matching store badge first and a phone screenshot.
- Screens: three screenshots, each captioned with one action ("Approve in one tap").
- Jobs section: three or four blocks, each a situation plus the feature that handles it.
- Proof section: one or two specific customer quotes or press mentions, plus the current store rating if you show one.
- Other platforms: links to desktop and web apps.
- FAQ: price, supported devices and OS versions, account sync, security and admin controls.
- Closing CTA: badges and QR code repeated.
Then test the parts most likely to matter: the QR placement on desktop, web sign-up before install versus straight to store, and which proof element sits in the hero. Our guide to B2B landing page optimization covers how to prioritise those tests when traffic is limited. If the same page serves very different audiences, Markettailor's segmentation can swap the proof block by industry or company without building separate pages.
Frequently Asked Questions
What should a mobile app landing page include?
A clear headline about the job the app does, official App Store and Google Play badges, a QR code or send-a-link option for desktop visitors, real screenshots or a short video, one strong piece of proof such as a rating, award or customer quote, a few feature sections framed as user tasks, an FAQ and a repeated download CTA at the end.
Should an app landing page have a QR code?
Yes, if a meaningful share of visitors arrive on desktop, which is common for B2B apps and for pages linked from a main website. Place one QR code next to the store badges and point it to a link that detects the device and sends the visitor to the right store. On mobile, hide it or move it below the badges.
What is a Smart App Banner?
A Smart App Banner is an Apple feature that shows a small banner at the top of a web page in Safari on iOS. You add it with one meta tag containing your App Store ID. If the visitor has the app, the banner opens it, optionally at a matching screen; if not, it links to the App Store listing. It does not appear on unsupported devices.
How do you measure an app landing page?
Track badge clicks and QR scans as on-page conversions, tag store links and QR destinations with campaign parameters where supported, and compare those with install data in App Store Connect and Google Play Console. Installs attributed to the page will be incomplete, so judge changes by click-through to the stores and confirm with install trends.
