Segment Visitors and Personalize at Scale
Different visitors have different needs. Automatically segment your audience by industry, company size, location, and behavior—then deliver the right message to each segment.
Segmentation Strategies
Industry
Show relevant case studies and features based on visitor's industry vertical.
Company Size
Tailor pricing and features for SMB, mid-market, or enterprise segments.
Geography
Display region-specific content, compliance info, and local customer stories.
Behavior
Adjust messaging based on visitor journey stage and engagement level.
Industry-Based Segmentation
Each industry has unique challenges, compliance requirements, and priorities. Show every visitor that you understand their specific industry needs.
Automatic Industry Detection
Identify visitor industry from company data and immediately show relevant messaging.
Industry-Specific Content
Display case studies, testimonials, and customer logos from companies in the same vertical.
Compliance & Features
Highlight relevant compliance standards and features important to each industry.
Industry Examples
Financial Services
Emphasize security, compliance (SOC 2, PCI DSS), and integrations with banking systems.
Healthcare
Lead with HIPAA compliance, patient data protection, and healthcare-specific workflows.
SaaS & Technology
Highlight APIs, developer tools, scalability, and integration marketplace.
E-commerce & Retail
Focus on conversion optimization, cart abandonment, and customer lifetime value.
Segment by Company Size
Small Business (1-50)
- Show starter plans and affordable pricing
- Emphasize ease of use and quick setup
- Highlight self-service features
Mid-Market (51-1000)
- Feature growth and professional plans
- Show integration capabilities and APIs
- Emphasize scalability and support
Enterprise (1000+)
- Display enterprise plans and custom solutions
- Lead with security, compliance, and SLAs
- Show Fortune 500 customer logos
Size-Based Personalization
A 20-person startup has completely different needs than a 5,000-person enterprise. Show each segment the messaging and pricing that resonates with their stage.
Automatic Size Detection
Identify company size from firmographic data and adjust your entire site accordingly.
Relevant Pricing
Show starter pricing to SMBs, growth plans to mid-market, and enterprise custom pricing to large companies.
Size-Matched Social Proof
Display testimonials and logos from similar-sized companies to build trust and credibility.
Ready to Segment Your Audience?
Stop showing the same content to everyone. Start delivering personalized experiences that resonate with each visitor segment.