To personalize content, you need data to segment your traffic. Data can come from us, from 3rd party data providers, your CRM, or the visitor. In ABM campaigns, you can upload any data via a CSV.
Firmographics
Identify anonymous companies on the website and personalize experiences based on size and industry to create the most relevant value propositions.
Data:
Revenue range1
Employee range1
Industry1
Technologies used1
Year founded1
Web technologies2
1) Available in premium subscription only
2) Abmatic AI proprietary data when domain is known
Your CRM
Use any data you have stored in your CRM to create complex personalization. Nurture leads when they reach different steps in your pipeline.
Deal data:
Pipeline stage
Amount
Contact person
Company data:
Name
Size
Industry
Customer status
Person data:
Job title
Name
+ Any other data point
Behavioral
Create personalizations based on visitor interest and behavior after they have read your content. Best for products with multiple use cases.
Data:
Number of pages visited
Total amount of time on website
Page URL visited
Number of sessions
Marketing campaign
Use marketing campaign data to align your landing pages and campaign keywords. And your homepage if a visitor doesn't convert right away.
Data:
UTM parameters
Custom URL variable
Geolocation
Localize your content such as customer logos, case studies, and testimonials by geolocation to create a sense of home.
Data:
Country
State/Region
City
Continent(coming up)
Language
Create translations of your content by language or swap out spelling forms to localize content.
Data:
Preferred browser language
Device
(coming up)
Personalize content based on whether a visitor is using Mac or Windows, or if they're on a mobile device.
Data:
Browser version
Device type (desktop, tablet, mobile)
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