About Markettailor
Markettailor is B2B website personalization software. It recognizes which company is visiting your website, groups visitors by firmographics such as industry and revenue, and shows each group the version of your site that fits them best.
We build it for B2B marketing and growth teams who already bring the right companies to their website and want those visits to turn into conversations.
- Founded
- 2020
- Based in
- Finland
- Team
- 1–10 people
- Funding
- Bootstrapped
Our story
Markettailor was founded in Finland in 2020. Before that, the founding team built and sold marketing and sales technology at Vainu and AccuRanker, working closely with company data and with the teams that buy B2B software.
That work led to a simple observation. Firmographic data (who a company is, what industry it is in, how big it is) was already used to pick accounts for sales and ads, but hardly ever to change what those companies saw once they reached the website. A logistics company and a software company landed on the same homepage, read the same headline and saw the same case studies.
Markettailor exists to close that gap: use the same company data on the website itself, so a B2B buyer sees content written for a business like theirs. We are a small, bootstrapped team based in Finland.
What the product does
A script on your site looks up each visit's IP address to identify the company behind it (reverse IP lookup). You build segments from firmographic attributes, for example "software companies with more than 50 million in revenue", and then change headlines, copy, images and calls to action for each segment in a point-and-click editor. No developer work is needed for the changes themselves.
Every personalization can run as an A/B test against the original page, and the analytics show how each segment converts. Markettailor connects to HubSpot, Salesforce, Slack and Google Analytics 4, and it is available as a destination in the Segment catalog.
Team
Markettailor is run by its three founders.
-
Teemu Raitaluoto
Founder & CEO
-
Peter Ivanov
Co-founder & CTO
-
Mikkel Nielsen
Co-founder & CCO
What we believe
Customer obsession
We build what B2B marketing teams actually need on their website, and we judge a feature by whether it helps a visitor find the right page, not by how it looks in a demo.
Accelerated learning
We prefer shipping a small change and measuring it over debating it. That is also why A/B testing sits inside the product: a personalization you cannot measure is a guess.
Ownership
With a small team, nobody hands work off and waits. Whoever spots a problem, whether in the product, a support thread or an article on this site, fixes it or makes sure it gets fixed.
How we write
The articles on this site are meant to be useful even if you never buy Markettailor. These are the rules we follow:
- Articles, guides and templates are written and reviewed by the Markettailor Team. That is the name you see in each byline.
- Every statistic links to the source that states it. We open the source before citing it, and if we cannot find one, the number does not go in.
- We do not invent results, customer numbers or benchmarks. When a page uses a made-up company or figure to explain a method, it is labelled as an example.
- Facts about other vendors (pricing, plans, features) come from their official pages and carry the month we checked them.
- When a fact changes, we update the page and its updated date.
Found a mistake or an outdated fact? Email hello@markettailor.io and we will check it and correct the page.
Get in touch
Want to see how personalization would work on your own website? Tell us about your company and we will get back to you. You can also email hello@markettailor.io or follow Markettailor on LinkedIn.