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Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.


How to nurture pipeline leads with personalized content

If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently. This help the customer along the complex journey from hearing about you to understanding fully how you can help them the best.


What is top of funnel marketing

Top of funnel marketing is important to reach awareness among target customers. But how to create top of funnel content and generate new business from it? What are the different types of top of funnel content?


The Markettailor Public Swipe File [4 marketing inspiration ideas]

If you're looking for inspiration to spice up your marketing, look no further. We collected and published the best marketing inspiration ideas in this one large swipe file for everyone to use.


What is Reverse IP Lookup

The reverse IP lookup has many uses but what are its limitations? And how can companies make sure data is accurate for lead generation and personalization?


What is my IP address [Tool]

If you're wondering what is your IP address, look no further. Here's a tool that tells your current IP address.


Top personalization trends in 2022

Personalization is taking over many industries besides marketing and sales. Here's a few trends across different industries that have seen benefits from focusing on individuals or narrow customer segments rather than the masses.


Actionable strategies to get customers leave product reviews

Product reviews such as Capterra and G2 reviews have grown in popularity to become part of the regular B2B purchase journey. But getting customers to leave you raving reviews is not always as easy as customers are busy with their own lives. Read on to learn how to get your best fans to leave you a 5-star review.


What is firmographic segmentation

Firmographic data is a term thrown around in B2B sales and marketing to describe a set of characteristics related to a company. Read more about how to use firmographic data to segment your customers, find your ideal customer profile, and generate leads.


[Tool] UTM Link Builder

What are UTM parameters? UTM parameters (short for Urchin Tracking Module) were originally developed to track marketing campaigns across different websites. Today, UTM parameters are added to different ad campaigns to attribute traffic to the source that originated it. Try out this UTM Link Builder tool.


How to increase your website engagement [Ultimate guide]

Website engagement is one of the key metrics affecting your website conversion rates and SEO. Optimizing engagement is one of the most important tasks of a marketer. Read more to understand why you should care about your engagement and how to increase your page engagement.


10 best B2B eCommerce marketplaces for 2022

Over the past years, the global B2B online sales on the B2B platform increased 17.8% to $1.6 trillion. It shows that e-commerce is evolving more and more and business needs to focus on online platforms.


13 best tools to improve website conversion rates

Improving conversion rates on a website is a critical task for any marketer. Higher conversions lead to more sales eventually when traffic is coming from high quality channels. Here are the best tools to boost website conversion rates.

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