Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

FEATURED POST

What is B2B website personalization and its benefits? [+examples]

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.

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Make Your Brand Stand Out with Quality Content Writing

Quality content writing is a powerful tool for making your brand stand out from the competition. It’s an effective way to communicate with customers, engage with potential buyers and demonstrate expertise in your field. With the right content, you can establish yourself as a thought leader and build trust with your target audience.

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Making the Most of Your Budget: Financing Options for Personalised Marketing

When it comes to personalised marketing, staying within a budget can often be a major challenge. However, there are several financing options that can help you make the most of your budget.

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[Support] Advanced usage of personalization variables

The advanced use cases of personalization variables include using company and contact level data in your personalizations. Not all the ways require a premium subscription.

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[Support] Visual editor basics

Contents:

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[Support] Integrate Hubspot to use CRM data for segmentation and personalization

Follow these instructions to integrate Hubspot with Markettailor.

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[Support] Nurture pipeline leads - Hubspot Deals

If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently.

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[Support] FAQ - Frequently Asked Questions

No FAQs so far, we'll keep updating this

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[Support] How to set up conversion tracking?

Note: if you're using a 3rd party integration like Google Analytics or Segment, read detailed instructions here:

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[Support] Custom Query string

What are query strings?

Query strings are part of a URL and they come in key-value pairs called query parameters. They're always attached to the latter part of a URL and you can add as many as you like as long as you separate them with an & character.

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[Support] What happens when you reach your plan quotas?

When you start approaching your visitor or company lookup quotas, we start sending you reminders in the app and via email when you start approaching your quota.

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[Support] Setting up conversion tracking with Segment.com

Important: It can take up to 1h for us to process the events and for the cache to expire afterwhich you see the events.

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[Support] How to set up installation script using Hubspot

1. Navigate to Hubspot settings

From the top right corner of your Hubspot account, you'll find the Settings icon.

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