How does buyer behavior differ for companies of different size and industry when it comes to B2B software products? I had a chat with Steffen Hedebrandt - CMO and co-founder at Dreamdata - on how to personalize content for different accounts and buyer personas.
In 1994, Hotmail had zero sign-ups. In two and a half years, that number rose to a whopping 30 million.
How?
They attached a link to their website at the bottom of all emails sent with their service.
So, whenever someone sent an email to a friend, colleague, or family member, they were unknowingly engaging in word-of-mouth marketing, a.k.a. organic marketing.
In this video podcast episode, Aamer Hasu ─ Head of Marketing at Vainu ─ talks about creating demand with bottom of funnel content and capturing that demand from the website and how to start with website personalization to create social proof.
A/B testing, blog posts, data-driven email marketing, SEO articles, innovative ads, and technical analysis of every part of a user's experience are just a few of the layers that are added to the conventional marketing paradigm. Check out if you're already utilizing these marketing tactics.
Over the past few years, one of the most exciting trends in the email marketing industry has been the meteoric rise of automation.
Account-based marketing (ABM) is a new way for B2B businesses to achieve the higher ROIs compared to other forms of marketing. ABM is personalizing your marketing messages for the individual target accounts.
But how do you effectively combine social media into the mix?
There is no denying the power of content repurposing. In today's competitive landscape, B2B businesses need to be strategic in their approach to content distribution to output 10x more content.
Nowadays, the purpose of an email isn’t just to promote your brand and what you have to offer. Instead, it provides subscribers and customers with a personalized and relevant experience that nurtures potential customers.
Is there a more efficient way to identify and engage, and of course, convert your target audience into paying accounts?
The traditional methods that B2B companies earlier pursued are time-consuming, expensive, and inefficient.
Nowadays, B2B companies are betting on account-based marketing (ABM) to achieve better quality leads, shorter sales funnels, and higher conversions.
What is the best SaaS affiliate marketing program in 2022?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Joining a marketing community is one of the best things marketers can do to boost their career, gain visibility for their business, and establish themselves as experts in marketing. We asked our marketer community what are the best marketing communities out there people can join and here's what they came up with.
Newsletters are alive and well in 2022 even with the rise of community-led marketing. Therefore, we asked our marketing community "What is one of the best marketing newsletters you're subscribing to?" to check out what are some newsletters other marketers should know about.