Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.


B2B video marketing: How it's changing B2B marketing strategies

Business-to-business (B2B) video marketing is one of the most efficient and effective ways to reach out to potential customers and partners. In a world where information travels at lightning speed, videos have become one of the most popular forms of content on the internet. And for a good reason – they're engaging, informative, and can be easily shared across social media platforms.


#4 MarTech, ops, and ABM with Adele Kurki - MarTech and ops at Aiven

Join our discussion with Adele Kurki who is in charge of Martech and marketing operations at Aiven, a developer-first SaaS product that uses the PLG strategy effectively.


The importance of brand purpose

All businesses know what they’re hoping to sell, and almost all have an excellent idea of how they will sell it. But too few understand why they’re selling it. Too few know what the purpose behind their brand actually is.


5 mistakes that ruin your personalization efforts

Let us tell you a little story.

A person signs up for a web app, starts onboarding, gets distracted, and returns to the onboarding in a few days, not at the same point; the user needs to start over from the beginning. Or a user who applied for a custom plan and starts onboarding, receives a lot of notifications/emails with irrelevant promotional content that doesn't help with onboarding. It's frustrating.

These stories are examples of poor personalization efforts. Unfortunately, even huge brands may make sloppy flows in personalization.


How to create an ideal customer profile in B2B

An ideal customer profile (ICP) denotes an organization that would significantly gain the most from your brand. Businesses representing your ICP will purchase and keep using your product, making them essential to business growth. Creating a customer persona helps you understand your ideal customers better to target your marketing campaigns and sales efforts effectively.


5 essentials for strong website branding and examples

A killer website opens the doors to potential customers by slightly pressing their pains and showing them the solutions they crave. Yet it is still rare to find killer websites that make you want to hit the purchase button as soon as you land on them. So what does it take to make your business' website a hidden gem that attracts customers?


7 effective account-based marketing examples you can copy today

There's no denying it: account-based marketing is here to stay. And if you want to reap the benefits of ABM, you need to know how to do it well.


How does site architecture affect SEO?

When it comes to SEO, there are many things that can affect your ranking. One of those things is site architecture.

Your site’s architecture is how your website is organized and structured. It can affect things like your page load time and ease of navigation.


11 secrets to building high-converting B2B landing pages

B2B products and services can take time to capture fully on a landing page. Whether it’s defining a conversion goal or writing excellent copy, it’s not always easy.

Not to mention, B2B needs many decision-makers you need to appeal to with landing pages.


How to use image personalization to boost lead generation

Gone are the days when salespeople went door to door to promote their products. Marketing has taken a 360-degree flip, and it's all about impressing your customers digitally. Curate a solid plan to knock them off their feet and convert immediately.


Tips to make your Account-Based Marketing campaigns more successful

Anyone involved in the design of marketing strategies, especially for B2B companies, will tell you that account-based marketing (ABM) is your one-stop shop to enhance customer relationships and increase revenue. The reason that ABM is so efficient is that it places more emphasis on the quality of leads, i.e. those who are actually a suitable fit for the company’s goods or services, as opposed to the quantity of leads.


11 best tools for account-based marketing

Thanks to the advent of technology, B2B marketers can perform way better approaches to generate high ROI. The invention of account-based marketing (ABM) enables them to meet prospects and customers in a more comfortable manner.

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