Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here's 45 statistics on why personalization is important in marketing.
Hubspot is a great all-around digital marketing and marketing automation platform. However, when it comes to website personalization, there is a couple of crucial things where Hubspot falls short. This is the Hubspot vs Markettailor comparison.
Account-based marketing, also known as ABM, is a trending topic in marketing. It has been studied to produce much better results than other marketing initiatives. A study from Altera concluded that ABM had higher ROI than other marketing activities for 97% of the participating businesses.