Analytics & Insights

Go Beyond Pageviews with Account-Level Analytics

Standard analytics tell you how many visitors you have. We tell you which companies are engaging, what they care about, and when they're ready to buy.

What Makes Our Analytics Different

Account-Level Tracking

See which companies are visiting, not just anonymous user IDs. Track engagement at the account level for B2B insights.

Intent Scoring

Automatically score accounts based on behavior. Know which companies are just browsing vs. ready to buy.

Real-Time Alerts

Get notified the moment high-value accounts show buying signals. Never miss a hot lead again.

Metrics That Actually Matter for B2B

Stop obsessing over vanity metrics. Focus on the data that directly impacts pipeline and revenue.

Target Account Engagement

Track which companies from your ICP and target account lists are visiting, how often, and what content they engage with.

Intent Signal Detection

Identify buying signals: pricing page visits, demo requests, multiple return visits, high time-on-site, etc.

Content Performance

See which pages, case studies, and content drive the most engagement from your ideal customer profile.

Analytics Dashboard

Active Target Accounts127
High Intent Visitors43
Enterprise Accounts18

Top Performing Content: Enterprise Security Whitepaper (47 target account views)

Everything You Need to Understand B2B Traffic

Company Identification

Automatically identify which companies are visiting, including firmographic data like size, industry, and location.

Visitor Journey Tracking

Follow the complete path from first visit to conversion, understanding how accounts engage over time.

Segment Performance

Compare engagement across industries, company sizes, regions, and custom segments.

Campaign Attribution

Track which campaigns and channels drive qualified account traffic and conversions.

Personalization Performance

Measure the impact of personalized experiences on engagement and conversion rates.

Real-Time Alerts

Get instant notifications when target accounts visit, show intent signals, or match specific criteria.

CRM Integration

Sync visitor data directly to Salesforce, HubSpot, or your CRM to enrich account records.

Custom Reporting

Build custom dashboards and reports tailored to your team's specific KPIs and workflows.

Who Uses B2B Analytics

Marketing Teams

  • Measure campaign effectiveness by account quality, not just clicks
  • Identify which content resonates with your ICP
  • Optimize personalization strategies based on segment performance
  • Prove marketing's impact on pipeline and revenue

Sales Teams

  • Get alerts when target accounts visit high-intent pages
  • Understand prospect interests before the first call
  • Prioritize outreach based on engagement and intent signals
  • Track account engagement throughout the sales cycle

Ready for B2B Analytics That Drive Revenue?

Stop guessing which accounts are engaged. Start tracking the metrics that actually matter for B2B growth.