Test, Learn, and Optimize Your Personalization
Don't guess what works—prove it. Run sophisticated A/B tests on your personalized experiences to maximize conversions and revenue.
Why A/B Testing Matters
Test Everything
Test headlines, images, CTAs, layouts, personalization strategies—anything on your site to find what drives results.
Statistical Confidence
Get clear winners backed by statistical significance. No more making decisions based on hunches or small sample sizes.
Continuous Improvement
Build a culture of optimization. Each test teaches you about your audience and compounds your conversion rates over time.
How A/B Testing Works
Run sophisticated experiments with multiple variations, targeting rules, and success metrics—all without touching code.
Create Variations
Build different versions of your page, headline, CTA, or any element you want to test.
Set Target Audience
Choose which visitors see the test—all traffic, specific segments, or target accounts only.
Launch & Monitor
Traffic is automatically split between variations. Monitor results in real-time as data comes in.
Analyze & Deploy Winner
Once statistical significance is reached, deploy the winning variation to all visitors with one click.
Example Test Results
543 conversions / 23,608 visitors
731 conversions / 23,581 visitors
Winner: Variation A (95% confidence)
Variation A shows 35% improvement with statistical significance. Deploy to 100% of traffic?
What You Can Test
Headlines & Copy
Test different value propositions, messaging angles, and copy lengths to find what resonates.
Example: "Increase Pipeline 3x" vs "Close Deals 28 Days Faster"
Call-to-Action Buttons
Optimize CTA text, color, size, and placement to maximize click-through rates.
Example: "Start Free Trial" vs "Get Started" vs "Book a Demo"
Hero Images & Videos
Test different visuals, product screenshots, or demo videos to improve engagement.
Example: Product UI vs Customer logos vs Demo video
Social Proof
Test testimonials, case studies, customer logos, or statistics to build trust.
Example: Company logos vs Testimonial quotes vs G2 rating
Form Fields
Optimize form length, field order, and required vs optional fields for higher completion.
Example: 3 fields vs 5 fields vs Progressive disclosure
Personalization Rules
Test different personalization strategies to see which drives the best results.
Example: Industry-based vs Company size vs Behavior-based
Advanced Testing Capabilities
Multivariate Testing
Test multiple elements simultaneously to find the optimal combination of headline, CTA, and image.
Segment-Specific Tests
Run different tests for different audience segments to optimize for each group independently.
Statistical Significance
Automatic calculation of confidence levels ensures you're making decisions based on real data, not noise.
Custom Success Metrics
Define what success means for each test—form submissions, demo requests, pricing page visits, or custom events.
Visual Editor
Create test variations with a visual editor—no coding required. Drag, drop, and edit directly on your site.
URL & UTM Targeting
Target tests to specific pages, URL patterns, or traffic from particular campaigns using UTM parameters.
Real-Time Reporting
Watch test results update in real-time. Get Slack or email alerts when tests reach significance.
One-Click Deployment
When you find a winner, deploy it to 100% of traffic instantly without developer involvement.
A/B Testing Success Story
Increase in demo requests
Higher engagement rate
Tests run in 6 months
"We ran 23 A/B tests over 6 months, iterating on everything from headlines to pricing page layouts. Each win compounded, ultimately doubling our conversion rate and transforming our website into our #1 revenue driver."
— Head of Growth, B2B SaaS Platform
Ready to Start Optimizing?
Stop guessing what works. Start testing, learning, and continuously improving your conversion rates with data-driven experiments.