VWO was one of the most widely used A/B testing tools for marketing and CRO teams. In 2026 it combined with AB Tasty under the Wingify brand, and vwo.com now redirects to wingify.com. Wingify says contracts, pricing and data carry over, but a rebrand is a natural moment to check whether the suite still fits.
The VWO alternatives below cover the three most common reasons to switch. If you are reviewing your testing process at the same time, our conversion rate optimisation guide covers how to build a programme around whichever tool you pick.
Disclosure: this page is published by Markettailor, which is one of the options listed. Product details were checked against each vendor's own website in October 2026; products and pricing change, so confirm before you buy.
What VWO (now Wingify) Does
VWO and AB Tasty were combined under the Wingify brand in 2026; vwo.com now redirects to wingify.com and VWO product names are moving to Wingify. Wingify says existing contracts, pricing and data carry over.
Wingify, formerly VWO, is a digital experience optimization suite covering web experimentation, personalization, behaviour analytics (heatmaps and session recordings), feature management, commerce search and recommendations, and web push. Marketers run A/B, multivariate and split URL tests through a visual workflow, developers use SDKs for server-side experiments, and an AI layer called Wingz helps with hypotheses, audiences and reporting.
Where VWO (now Wingify) is strong
- Testing, personalization, heatmaps, session recordings and surveys in one suite.
- Both client-side web testing and server-side feature experimentation.
- Campaign targeting from CRM data such as Salesforce and HubSpot lists.
- Modules sold separately in Growth, Pro and Enterprise plans.
Pricing
Not public; each product is offered in Growth, Pro and Enterprise plans, all leading to a demo request. No free plan is listed. (Source: VWO (now Wingify) pricing page, checked October 2026.)
Why Teams Look for VWO (now Wingify) Alternatives
- The rebrand and combination with AB Tasty raise roadmap questions for some customers.
- Published pricing: Wingify's plans all lead to a demo request.
- B2B personalization: you want segments by company, industry and target account, not only behaviour and CRM lists.
- Scope: you use testing only and pay for a broader suite.
The Best VWO (now Wingify) Alternatives
1. Convert
A/B testing and experimentation
The closest testing-only alternative with published prices: A/B, split URL, multi-page, multivariate, price and bandit tests, Frequentist and Bayesian statistics with SRM checks, and data hosted in Frankfurt. Growth starts at $299 per month billed annually.
2. Optimizely
A/B testing and experimentation · Optimizely alternatives
If you are moving up rather than down, Optimizely offers enterprise experimentation with server-side tests, bandits, AI agents and a separate personalization product, inside a broader digital experience suite.
3. Markettailor
B2B website personalization
If you used VWO mainly to personalize a B2B site, Markettailor adds what behaviour-based tools lack: built-in company identification. Visitors are grouped by industry, company size, location, behaviour or target account, each segment sees its own headline, proof and CTA, and personalized experiences are tested against a control. See segmentation.
4. Webflow Optimize (formerly Intellimize)
Website personalization
Webflow Optimize (formerly Intellimize) combines A/B tests, rules-based personalization and AI optimization, with a published starting price for Webflow sites.
5. Unbounce
Landing page builders · Unbounce alternatives
If your VWO tests were mostly on campaign landing pages, Unbounce builds and tests those pages directly, with Smart Traffic routing visitors to the variant most likely to convert and published plan prices.
Side by Side
| Tool | Category | Best for | Pricing model |
|---|---|---|---|
| VWO (now Wingify) | A/B testing and experimentation | Marketing and CRO teams that want testing and behaviour analytics together | Quote on request |
| Convert | A/B testing and experimentation | CRO agencies testing for many clients | From $299/month (annual) |
| Optimizely | A/B testing and experimentation | Enterprises running a high volume of web and product experiments | Quote on request |
| Markettailor | B2B website personalization | B2B teams that want to change website content by company, industry or target account | Custom quote based on traffic and requirements |
| Webflow Optimize (formerly Intellimize) | Website personalization | Marketing teams whose site runs on Webflow | From $299/month (Webflow add-on) |
| Unbounce | Landing page builders | PPC and paid social marketers building campaign landing pages | From $22/month (yearly) |
How to Choose
- List which VWO modules you used in the last six months: testing, heatmaps, recordings, personalization, feature flags.
- Export test history and learnings before switching; they are worth more than the tool.
- For B2B, check whether segments can use company data, and where that data comes from.
- Run one test in parallel on the new tool before cancelling.
For a closer look at how VWO (now Wingify) and Markettailor differ, read Markettailor vs VWO (now Wingify). See every category on our competitor alternatives page.
Frequently Asked Questions
Is VWO now Wingify?
Yes. VWO and AB Tasty were combined under the Wingify brand in 2026, and vwo.com redirects to wingify.com. Wingify says existing contracts, pricing and data carry over.
What is a VWO alternative with public pricing?
Convert publishes its prices (Growth from $299 per month billed annually), and Unbounce publishes landing page plan prices. Webflow Optimize lists a starting price for Webflow sites.
Does VWO identify B2B companies?
Wingify can target campaigns using CRM data such as Salesforce and HubSpot lists, but company-level identification of anonymous visitors is not a headline feature.