VWO, now Wingify, is a broad optimization suite: web and server-side experimentation, personalization, heatmaps, recordings, surveys and feature management. Markettailor is focused on B2B websites: it identifies visiting companies and personalizes content for their industry, size or account, then tests the result.
If you want a full CRO toolkit for behaviour analysis and a high volume of tests, Wingify covers more. If your main goal is relevant content for B2B segments and target accounts, Markettailor is purpose-built for that.
Disclosure: this comparison is written by Markettailor. VWO (now Wingify) details come from VWO (now Wingify)'s own website, checked in October 2026; Markettailor details come from our product and pricing pages. Where we could not confirm something, we left it out.
At a Glance
| Markettailor | VWO (now Wingify) | |
|---|---|---|
| Category | B2B website personalization | A/B testing and experimentation |
| Main job | B2B website personalization by company and account | Experimentation, personalization and behaviour analytics |
| Company identification | Built in | Not a headline feature; CRM list targeting available |
| Behaviour analytics | Account-level engagement and intent signals | Heatmaps, session recordings, surveys, journeys |
| Testing | A/B tests of personalized experiences | A/B, multivariate, split URL, server-side |
| Pricing model | Custom quote | Quote on request |
What VWO (now Wingify) Does Well
VWO and AB Tasty were combined under the Wingify brand in 2026; vwo.com now redirects to wingify.com and VWO product names are moving to Wingify. Wingify says existing contracts, pricing and data carry over.
Wingify, formerly VWO, is a digital experience optimization suite covering web experimentation, personalization, behaviour analytics (heatmaps and session recordings), feature management, commerce search and recommendations, and web push. Marketers run A/B, multivariate and split URL tests through a visual workflow, developers use SDKs for server-side experiments, and an AI layer called Wingz helps with hypotheses, audiences and reporting.
- Heatmaps, session recordings and surveys alongside testing.
- Multivariate, split URL and server-side experimentation.
- Modules can be bought separately as needs grow.
How Markettailor Is Different
Markettailor is a B2B website personalization tool. It identifies the companies visiting your site from their IP address and firmographic data (company level only, no individuals), groups them into segments by industry, company size, location and behaviour, and changes headlines, case studies, logos and calls to action for each segment. It also recognises target accounts, tests personalized experiences against a control, reports engagement by account, and syncs visitor data to Salesforce or HubSpot.
- Knows which company is visiting, so segments by industry, size and target account need no list upload.
- Reports engagement by account and alerts sales when target accounts show intent.
- Personalization setup is handled by the Markettailor team.
Pricing
VWO (now Wingify): Not public; each product is offered in Growth, Pro and Enterprise plans, all leading to a demo request. No free plan is listed. (Source: VWO (now Wingify) pricing page, checked October 2026.)
Markettailor: Custom quote based on traffic volume and requirements. Every plan includes website personalization, visitor company identification, A/B testing, the analytics dashboard, unlimited team members and a dedicated account manager, and the team handles technical setup (see the pricing page).
Which Should You Choose?
Choose VWO (now Wingify) if
- You want testing and behaviour analytics in one suite.
- You run many tests across pages and need multivariate or server-side options.
- Your segments are behavioural or come from CRM lists.
Choose Markettailor if
- Your buyers are businesses and you want content to change by company and industry.
- You run ABM and want target accounts recognised on their first anonymous visit.
- You want account-level analytics tied to personalization.
Using both
Some teams pair them: Wingify for heatmaps, recordings and general CRO tests, Markettailor for company-based personalization. Keep each tool on separate page elements so tests and personalization do not conflict.
Things to Check With VWO (now Wingify)
- The brand is moving from VWO and AB Tasty to Wingify, so naming and documentation may be mixed for a while.
- Prices are not shown; each plan leads to a demo request.
- Company-level visitor identification is not a headline feature.
Weighing other options too? See our list of VWO (now Wingify) alternatives, or browse every Markettailor comparison.
Frequently Asked Questions
Is VWO the same as Wingify?
Yes. VWO was rebranded as Wingify in 2026 after combining with AB Tasty.
Does Markettailor have heatmaps?
Markettailor's analytics focus on account-level engagement, visitor journeys, intent scoring and segment performance. If you need heatmaps or session recordings, use a behaviour analytics tool alongside it.
Which is better for B2B?
For testing and behaviour analysis, Wingify is the broader tool. For personalizing a B2B site by company, industry and target account, Markettailor's built-in company identification is the main difference.