Optimizely is one of the most complete experimentation platforms available: client-side and server-side testing, bandits, AI agents, and personalization as part of a suite that also includes a CMS and commerce. Teams look for Optimizely alternatives when they use a small part of that breadth, when individually packaged enterprise pricing does not fit, or, for B2B companies, when the real need is targeting by company and account rather than by consumer behaviour.
Before switching, check whether you have enough traffic for the testing programme you are planning. Our A/B test sample size tables and the A/B test calculator will tell you quickly.
Disclosure: this page is published by Markettailor, which is one of the options listed. Product details were checked against each vendor's own website in October 2026; products and pricing change, so confirm before you buy.
What Optimizely Does
Optimizely's web testing product is now marketed as Optimizely Agentic Experimentation, with Personalization sold as a separate product within the Optimizely One suite.
Optimizely is a digital experience suite. Its experimentation product runs client-side and server-side tests, multivariate tests and bandits, with AI agents that suggest and set up tests. Its Personalization product tailors content, recommendations and offers per visitor. The wider suite covers CMS, content marketing, digital asset management, analytics and commerce, and it is aimed at larger marketing, product and CRO teams.
Where Optimizely is strong
- Visual web testing, server-side testing, multivariate tests and multi-armed bandits in one product.
- AI agents and assistants for test ideation, planning and reporting.
- A statistics engine and flicker-free edge delivery for experiments.
- Part of a broad suite with CMS, analytics, feature management and commerce.
- Built-in audience integrations, including Demandbase and Salesforce, for targeting.
Pricing
Not public; every plan is individually packaged and quoted. No free plan is listed. (Source: Optimizely pricing page, checked October 2026.)
Why Teams Look for Optimizely Alternatives
- Cost and packaging: you want published prices or a smaller package.
- Scope: you run a handful of marketing tests a month, not an enterprise programme.
- B2B targeting: you want to personalize by company, industry or account without adding a separate data provider.
- Simplicity: you want marketers to build tests without engineering support.
The Best Optimizely Alternatives
1. VWO (now Wingify)
A/B testing and experimentation ยท VWO (now Wingify) alternatives
Wingify (formerly VWO) is the most common like-for-like alternative: web and server-side experimentation, personalization, heatmaps, recordings and surveys, sold as separate modules in Growth, Pro and Enterprise plans. It can target using Salesforce and HubSpot lists.
2. Convert
A/B testing and experimentation
A focused testing tool with published prices, a wide range of test types (including multivariate, multi-page and price tests), Frequentist and Bayesian statistics, and data hosted in Frankfurt. A strong fit for CRO agencies and marketing teams that only need experimentation.
3. Markettailor
B2B website personalization
If your Optimizely use is mostly B2B personalization, Markettailor is built for that: it identifies visiting companies itself, segments them by industry, size, location, behaviour or target account, changes content per segment, and tests each personalized experience against a control. It is not a product experimentation platform. See A/B testing.
4. Webflow Optimize (formerly Intellimize)
Website personalization
Webflow Optimize (formerly Intellimize) combines A/B tests, rules-based personalization and AI optimization, with a published starting price for Webflow sites and firmographic targeting via 6sense or Demandbase on Enterprise plans.
5. Dynamic Yield (Mastercard)
Website personalization
For large consumer and ecommerce brands, Mastercard Dynamic Yield covers personalization, recommendations and testing across web, app, email and search.
Side by Side
| Tool | Category | Best for | Pricing model |
|---|---|---|---|
| Optimizely | A/B testing and experimentation | Enterprises running a high volume of web and product experiments | Quote on request |
| VWO (now Wingify) | A/B testing and experimentation | Marketing and CRO teams that want testing and behaviour analytics together | Quote on request |
| Convert | A/B testing and experimentation | CRO agencies testing for many clients | From $299/month (annual) |
| Markettailor | B2B website personalization | B2B teams that want to change website content by company, industry or target account | Custom quote based on traffic and requirements |
| Webflow Optimize (formerly Intellimize) | Website personalization | Marketing teams whose site runs on Webflow | From $299/month (Webflow add-on) |
| Dynamic Yield (Mastercard) | Website personalization | Large ecommerce and retail brands | Quote on request |
How to Choose
- Count the experiments you ran last year and the pages with enough traffic to test; buy for that, not for ambition.
- Decide whether you need server-side and feature experimentation or only web tests.
- For B2B, decide where company and account data will come from before comparing personalization features.
- Check statistics options and how each tool reports sample ratio mismatch.
For a closer look at how Optimizely and Markettailor differ, read Markettailor vs Optimizely. See every category on our competitor alternatives page.
Frequently Asked Questions
What is a cheaper alternative to Optimizely?
Convert publishes its prices, with Growth from $299 per month billed annually. Webflow Optimize starts at $299 per month for Webflow sites. Wingify (formerly VWO) sells modules separately, though prices are quoted.
Is Optimizely good for B2B personalization?
Optimizely Personalization can tailor content per visitor, and account-based targeting is available through audience integrations such as Demandbase. B2B teams whose main need is personalization by company and account may find a tool with built-in company identification simpler.
What happened to Optimizely Web Experimentation?
It is now marketed as Optimizely Agentic Experimentation, with AI agents for test ideation and planning, and remains part of the Optimizely One suite.