Leadfeeder is one of the most widely used tools for seeing which companies visit a B2B website, and its free Lite plan means many teams start there. People look for Leadfeeder alternatives when they outgrow the free plan, when they need something Leadfeeder is not built for (person-level alerts, or changing what visitors see), or when they want a different pricing model.
Note the naming: the company traded as Dealfront for a few years and returned to the Leadfeeder name in 2026, so "Dealfront alternatives" searches lead to the same product. Below are the options worth comparing, with what each does differently.
Disclosure: this page is published by Markettailor, which is one of the options listed. Product details were checked against each vendor's own website in October 2026; products and pricing change, so confirm before you buy.
What Leadfeeder Does
Leadfeeder operated for several years under the Dealfront brand. In 2026 the company consolidated back under the Leadfeeder name ("Dealfront is now Leadfeeder"), so older reviews may call the product Dealfront.
Leadfeeder identifies which companies visit a B2B website and turns those visits into sales and marketing signals: company data, intent filters, alerts and CRM sync. Higher tiers add verified contact data, B2B display campaigns and AI-built prospect lists. It is mostly bought by sales and marketing teams at small and mid-sized B2B companies and has a strong European presence.
Where Leadfeeder is strong
- A free Lite plan with unlimited users, seven days of visitor history and up to 100 identified companies a month.
- Published pricing in euros, tiered by the number of identified companies.
- Native CRM integrations with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics.
- Contact data, intent filtering and display campaigns available in the same product on higher tiers.
Pricing
Lite: free (unlimited users, seven days of history, up to 100 identified companies a month). Discover from €79 per month billed annually (€113 billed monthly). Activate from €369 per month billed annually (€527 billed monthly). Scale from €599 per month, billed annually. Enterprise: custom. Prices vary with identified-company and credit tiers. (Source: Leadfeeder pricing page, checked October 2026.)
Why Teams Look for Leadfeeder Alternatives
- You want to act on visits on the website itself, not only in the CRM.
- You want person-level identification for US traffic, which Leadfeeder's core product does not lead with.
- The identified-company tiers do not fit your traffic, either too many companies for your budget or too few to justify the plan.
- You need an enterprise ABM platform with advertising and third-party intent, not only first-party visit data.
The Best Leadfeeder Alternatives
1. Markettailor
B2B website personalization
Markettailor identifies visiting companies like Leadfeeder does, then uses the same data on the website: industry, company size and target-account segments each see their own headline, proof and CTA, and you can test those variants against a control. It also alerts sales and syncs to Salesforce or HubSpot. Pick it if the website conversion rate, not the lead list, is the problem. See segmentation.
2. RB2B
Visitor identification and reverse IP · RB2B alternatives
If your buyers are mostly in the US and sales wants names rather than companies, RB2B adds person-level identification (LinkedIn profile and business email on paid plans) and pushes it to Slack or a CRM. It has a free plan and self-serve pricing by monthly resolutions.
3. Albacross
Visitor identification and reverse IP
The closest European alternative: company identification with fit and intent scoring, contact data and email and LinkedIn sequences, priced in euros. It offers an IP-to-company API, which suits product teams embedding identification in their own tools.
4. Warmly
Visitor identification and reverse IP · Warmly alternatives
For teams that want to engage visitors in real time, Warmly combines person and company identification with AI chat, meeting booking, popups and retargeting. Plans start at $10,000 a year, so it suits teams ready for an annual platform contract.
5. Clearbit
Visitor identification and reverse IP · Clearbit alternatives
If you run on HubSpot, its native buyer intent (the successor to Clearbit Reveal) shows which companies in your target market visit, inside the CRM you already use.
6. 6sense
ABM platforms · 6sense alternatives
For enterprise ABM programmes, 6sense adds third-party intent, predictive scoring, advertising and sales intelligence on top of website de-anonymization. Pricing is quoted.
Side by Side
| Tool | Category | Best for | Pricing model |
|---|---|---|---|
| Leadfeeder | Visitor identification and reverse IP | SMB and mid-market B2B sales teams that want to see which companies visit | Free plan; paid from €79/month (annual) |
| Markettailor | B2B website personalization | B2B teams that want to change website content by company, industry or target account | Custom quote based on traffic and requirements |
| RB2B | Visitor identification and reverse IP | US-focused sales teams that want person-level visitor alerts | Free plan; paid from $79/month |
| Albacross | Visitor identification and reverse IP | European SMB and mid-market B2B teams | From €59/month (annual) |
| Warmly | Visitor identification and reverse IP | B2B teams that want to engage identified visitors in real time through chat | From $10,000/year |
| Clearbit | Visitor identification and reverse IP | Teams already running marketing and sales on HubSpot | Part of HubSpot subscriptions |
| 6sense | ABM platforms | Mid-market and enterprise B2B companies running ABM programmes | Quote on request |
How to Choose
- Decide who acts on the data: sales (alerts and CRM), marketing (website and ads) or both.
- Decide whether you need companies or people, and check the legal position for the regions you sell into; our post on personalization and data privacy covers the basics.
- Run two tools on the same two weeks of traffic and compare how many of your known target accounts each one identifies.
- Price the plan at your real monthly volume of identified companies or resolutions, not the entry tier.
For a closer look at how Leadfeeder and Markettailor differ, read Markettailor vs Leadfeeder. See every category on our competitor alternatives page.
Frequently Asked Questions
Is Dealfront the same as Leadfeeder?
Yes. The company operated as Dealfront with Leadfeeder as one of its brands, and in 2026 it consolidated under the Leadfeeder name. Older reviews and comparison sites may still say Dealfront.
Is there a free alternative to Leadfeeder?
Leadfeeder itself has a free Lite plan. Among alternatives, RB2B has a free plan with 150 monthly resolutions. Free plans are good for testing match rates on your traffic but usually limit history, volume or integrations.
Which Leadfeeder alternative identifies individual people?
RB2B and Warmly both offer person-level identification, with RB2B limiting it to US traffic. Person-level identification carries more privacy obligations than company-level, so review each vendor's compliance notes for your markets.