Leadfeeder and Markettailor both tell you which companies visit your website. Leadfeeder is built to turn those visits into sales follow-up: lead lists, intent filters, alerts, CRM sync and, on higher tiers, contact data and display ads. Markettailor is built to change the website for those companies, showing each industry, company size or target account its own content, and to measure the result.
If sales wants a feed of warm accounts, Leadfeeder fits well and has a free plan to start. If marketing wants more of those accounts to convert on the site, Markettailor addresses that directly.
Disclosure: this comparison is written by Markettailor. Leadfeeder details come from Leadfeeder's own website, checked in October 2026; Markettailor details come from our product and pricing pages. Where we could not confirm something, we left it out.
At a Glance
| Markettailor | Leadfeeder | |
|---|---|---|
| Category | B2B website personalization | Visitor identification and reverse IP |
| Main job | Personalize the website for identified companies and segments | Identify visiting companies and route them to sales |
| Identification level | Company only | Company; contact data on higher tiers |
| Changes website content | Yes | Not its focus |
| A/B testing | Yes, per segment with a control | Not part of the product |
| CRM | Salesforce, HubSpot | Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics |
| Pricing model | Custom quote | Free plan; paid from €79/month (annual) |
What Leadfeeder Does Well
Leadfeeder operated for several years under the Dealfront brand. In 2026 the company consolidated back under the Leadfeeder name ("Dealfront is now Leadfeeder"), so older reviews may call the product Dealfront.
Leadfeeder identifies which companies visit a B2B website and turns those visits into sales and marketing signals: company data, intent filters, alerts and CRM sync. Higher tiers add verified contact data, B2B display campaigns and AI-built prospect lists. It is mostly bought by sales and marketing teams at small and mid-sized B2B companies and has a strong European presence.
- A free plan and published euro pricing make it easy to start and budget.
- Wider list of native CRM integrations, including Pipedrive, Zoho and Microsoft Dynamics.
- Contact data, intent filters and display campaigns available in the same product on higher tiers.
How Markettailor Is Different
Markettailor is a B2B website personalization tool. It identifies the companies visiting your site from their IP address and firmographic data (company level only, no individuals), groups them into segments by industry, company size, location and behaviour, and changes headlines, case studies, logos and calls to action for each segment. It also recognises target accounts, tests personalized experiences against a control, reports engagement by account, and syncs visitor data to Salesforce or HubSpot.
- The same company data drives what the visitor sees: industry case studies, size-matched logos, account-specific headlines.
- Personalized variants are tested against a control, so you can attribute conversion changes to the personalization.
- Account-level analytics show how segments and target accounts engage with each page. See analytics.
Pricing
Leadfeeder: Lite: free (unlimited users, seven days of history, up to 100 identified companies a month). Discover from €79 per month billed annually (€113 billed monthly). Activate from €369 per month billed annually (€527 billed monthly). Scale from €599 per month, billed annually. Enterprise: custom. Prices vary with identified-company and credit tiers. (Source: Leadfeeder pricing page, checked October 2026.)
Markettailor: Custom quote based on traffic volume and requirements. Every plan includes website personalization, visitor company identification, A/B testing, the analytics dashboard, unlimited team members and a dedicated account manager, and the team handles technical setup (see the pricing page).
Which Should You Choose?
Choose Leadfeeder if
- Your main goal is giving sales a list of companies that visited and what they read.
- You use Pipedrive, Zoho or Dynamics as your CRM.
- You want to start free and pay by identified companies as you grow.
Choose Markettailor if
- You want visitors from different industries, sizes or target accounts to see different content.
- You want to measure conversion by segment and test personalized pages.
- You want identification and personalization handled by one tool, with setup done by the vendor team.
Using both
Some teams run both: Leadfeeder for the sales feed and Markettailor for the website. If you do, agree which tool is the source of truth for company data in the CRM so records are not overwritten. Our post on aligning sales and marketing with visitor data covers the workflow.
Things to Check With Leadfeeder
- It is built around company identification and sales follow-up; changing website content is not its focus.
- Pricing scales with identified companies per month and with credits, so estimate your traffic first.
- Credits for enrichment and activation are counted separately from company identification.
- The free plan shows the last seven days of leads and does not include integrations.
Weighing other options too? See our list of Leadfeeder alternatives, or browse every Markettailor comparison.
Frequently Asked Questions
Does Leadfeeder personalize website content?
Personalizing on-site content is not Leadfeeder's focus. It identifies companies, filters by intent, alerts sales and syncs to CRMs, and higher tiers add contact data and display ads.
Does Markettailor identify individual visitors?
No. Markettailor identifies companies only, using IP resolution and firmographic data, and does not collect personal data about individual visitors.
Which is cheaper, Leadfeeder or Markettailor?
Leadfeeder publishes its prices, starting with a free plan and paid tiers from €79 a month billed annually. Markettailor is priced by custom quote based on traffic and requirements, so compare a quote against the Leadfeeder tier that matches your identified-company volume.