Most searches for Clearbit alternatives come from one of two situations. Either your team does not run on HubSpot, and Clearbit's enrichment and buyer intent are now HubSpot features, or you relied on a free tool such as the Weekly Visitor Report, Clearbit Connect or the Logo API, all of which were retired in 2025.
The right replacement depends on which Clearbit job you need covered. Company identification on your website, contact enrichment in the CRM and website personalization based on company data are three different jobs, and few tools do all three well. The list below is grouped with that in mind. For background on how the identification part works, see our guide to website visitor identification software.
Disclosure: this page is published by Markettailor, which is one of the options listed. Product details were checked against each vendor's own website in October 2026; products and pricing change, so confirm before you buy.
What Clearbit Does
Clearbit was acquired by HubSpot in 2023. Its enrichment, buyer intent (the successor to Clearbit Reveal) and form shortening now live inside HubSpot, launched as Breeze Intelligence in 2024 and now described in HubSpot's documentation as data enrichment and buyer intent. Clearbit's free tools, including the Weekly Visitor Report and Clearbit Connect, were discontinued on 30 April 2025, and the public Logo API was shut down on 8 December 2025.
Clearbit began as a standalone B2B data provider and now works as native enrichment and buyer intent inside HubSpot. Enrichment fills company and contact properties in the CRM, buyer intent matches website traffic to companies so you can see which accounts in your target market are engaging, and form shortening hides fields the data can already fill. It suits HubSpot customers who want enrichment and account-level visit signals without adding another vendor.
Where Clearbit is strong
- Enrichment and buyer intent are built into the HubSpot CRM rather than synced in from an outside system.
- HubSpot describes the dataset as covering more than 40 firmographic, demographic and technographic attributes.
- Form shortening can cut the number of fields a known visitor has to fill in.
- Buyer intent lets teams define a target market and see which companies in it show intent on the website.
Pricing
There is no standalone Clearbit pricing; the capabilities are part of HubSpot. Data enrichment is available on Starter, Professional and Enterprise editions of HubSpot hubs. HubSpot's Data Hub pricing page lists a Free tier, Starter from $10 per seat per month (shown as a discount from $20 for new customers), Professional from $800 per month and Enterprise from $2,000 per month, and HubSpot Credits at $0.010 per credit. (Source: Clearbit pricing page, checked October 2026.)
Why Teams Look for Clearbit Alternatives
- You are not on HubSpot. New sign-ups need a HubSpot account, so Salesforce-first teams usually look elsewhere.
- A free tool you used is gone. The Weekly Visitor Report, Connect, the TAM Calculator and the free Slack integration ended on 30 April 2025.
- You want to act on the data on your website. Clearbit enriches records and shows intent; it does not change what visitors see.
- Credit-based costs. Buyer intent can draw on HubSpot Credits, and some teams prefer a flat or traffic-based price.
The Best Clearbit Alternatives
1. Leadfeeder
Visitor identification and reverse IP · Leadfeeder alternatives
The closest like-for-like replacement for Clearbit Reveal-style company identification if you are not on HubSpot. Leadfeeder shows which companies visit, filters them by intent, and syncs to Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. It publishes euro pricing, including a free Lite plan with seven days of history, which makes it easy to test against your own traffic.
2. Markettailor
B2B website personalization
If you used Clearbit data to tailor your website (a common pattern was Clearbit Reveal feeding a personalization script), Markettailor does both steps in one tool: it identifies the visiting company and changes headlines, proof and CTAs for that company's industry, size or target-account status. It works at company level only, and syncs visitor data to Salesforce or HubSpot. See visitor identification.
3. RB2B
Visitor identification and reverse IP · RB2B alternatives
For teams that want person-level alerts rather than account-level intent, RB2B identifies individual visitors on US traffic and posts them to Slack, Teams or a CRM. It has a free plan with 150 monthly resolutions. Outside the US it resolves companies only, and European teams should review the compliance notes on its site.
4. Albacross
Visitor identification and reverse IP
A Sweden-based option focused on European coverage, with company identification, fit and intent scoring, contact data and outreach sequences. It also offers an IP-to-company API, which is useful if you were calling Clearbit's API from your own code.
5. Demandbase
ABM platforms · Demandbase alternatives
If Clearbit was one piece of an enterprise ABM stack, Demandbase replaces the data and identification layer and adds intent, advertising and web personalization in one platform. It is priced as a platform fee plus a per-user fee, so it only makes sense for larger programmes.
6. 6sense
ABM platforms · 6sense alternatives
Another enterprise route: 6sense combines third-party intent, website de-anonymization and predictive scoring with advertising and sales intelligence. Pricing is quoted, and the scope suits mid-market and enterprise teams running ABM across marketing and sales.
Side by Side
| Tool | Category | Best for | Pricing model |
|---|---|---|---|
| Clearbit | Visitor identification and reverse IP | Teams already running marketing and sales on HubSpot | Part of HubSpot subscriptions |
| Leadfeeder | Visitor identification and reverse IP | SMB and mid-market B2B sales teams that want to see which companies visit | Free plan; paid from €79/month (annual) |
| Markettailor | B2B website personalization | B2B teams that want to change website content by company, industry or target account | Custom quote based on traffic and requirements |
| RB2B | Visitor identification and reverse IP | US-focused sales teams that want person-level visitor alerts | Free plan; paid from $79/month |
| Albacross | Visitor identification and reverse IP | European SMB and mid-market B2B teams | From €59/month (annual) |
| Demandbase | ABM platforms | Enterprise B2B companies with aligned marketing and sales ABM programmes | Platform fee + per user (quoted) |
| 6sense | ABM platforms | Mid-market and enterprise B2B companies running ABM programmes | Quote on request |
How to Choose
- Write down the exact Clearbit job you are replacing: CRM enrichment, website company identification, form shortening, API lookups or personalization.
- Test identification match rates on your own traffic for two weeks; vendors' coverage differs by region and company size.
- Check which CRM each tool writes to and which fields it fills before comparing prices.
- If you only need company names on a dashboard, stay small; if you want to act on the website or across ads, pick a tool built for that job.
For a closer look at how Clearbit and Markettailor differ, read Markettailor vs Clearbit. See every category on our competitor alternatives page.
Frequently Asked Questions
Is Clearbit still available?
Clearbit's capabilities are available inside HubSpot as data enrichment and buyer intent. New sign-ups need a HubSpot account, and the free standalone tools and the Logo API have been retired.
What replaced Clearbit Reveal?
Inside HubSpot, buyer intent is the successor to Clearbit Reveal: it matches website traffic to companies and shows which accounts in your target market are engaging. Outside HubSpot, visitor identification tools such as Leadfeeder, RB2B, Albacross and Markettailor cover the same job.
What is a free alternative to Clearbit?
Leadfeeder offers a free Lite plan with up to 100 identified companies a month and seven days of history, and RB2B has a free plan with 150 monthly resolutions. Both are useful for testing identification on your own traffic before you commit to a paid plan.