RB2B and Markettailor answer different questions about the same visitors. RB2B asks "who is this person, and how fast can sales reach them?" and answers with person-level identification for US traffic, pushed to Slack, Teams or a CRM. Markettailor asks "which company is this, and what should they see?" and answers by changing the website for that company's industry, size or account, at company level only.
Teams doing fast outbound follow-up in the US tend to prefer RB2B. Teams trying to raise conversion on the site, or selling into regions where person-level identification is not appropriate, tend to prefer Markettailor.
Disclosure: this comparison is written by Markettailor. RB2B details come from RB2B's own website, checked in October 2026; Markettailor details come from our product and pricing pages. Where we could not confirm something, we left it out.
At a Glance
| Markettailor | RB2B | |
|---|---|---|
| Category | B2B website personalization | Visitor identification and reverse IP |
| Main job | Personalize the website for each company and segment | Alert sales to identified visitors |
| Identification level | Company only, worldwide | Person-level for US traffic; company-level elsewhere |
| Changes website content | Yes | No |
| A/B testing | Yes, per segment with a control | No |
| Where data goes | Dashboard, alerts, Salesforce or HubSpot | Slack, Teams, CRMs, Clay and outreach tools |
| Pricing model | Custom quote | Free plan; paid from $79/month |
What RB2B Does Well
RB2B names retention.com as its parent company.
RB2B is a website visitor identification tool installed as a pixel. It identifies companies globally and, for US traffic, individual visitors (LinkedIn profiles, and business emails on paid plans), then pushes them to Slack, Teams, CRMs and outreach tools. It is mainly used by sales and growth teams that want to follow up quickly with specific people who visited.
- Names individual US visitors, which outbound teams can act on immediately.
- Free plan and low self-serve entry price.
- Direct connections to outreach and data tools such as Clay, Instantly and HeyReach.
How Markettailor Is Different
Markettailor is a B2B website personalization tool. It identifies the companies visiting your site from their IP address and firmographic data (company level only, no individuals), groups them into segments by industry, company size, location and behaviour, and changes headlines, case studies, logos and calls to action for each segment. It also recognises target accounts, tests personalized experiences against a control, reports engagement by account, and syncs visitor data to Salesforce or HubSpot.
- Company-level only by design, so there is no personal data about visitors to manage.
- Uses identification to change what the visitor sees rather than only to trigger outreach.
- Measures the effect: personalized variants are compared with a control group.
Pricing
RB2B: Free: $0 per month (150 resolutions, company-level identification, Slack push). Starter: $79 per month (300 resolutions). Pro: from $149 per month (600 to 2,500 resolutions). Pro+: from $199 per month. Overage per resolution: $0.45 on Starter, $0.25 on Pro and Pro+. (Source: RB2B pricing page, checked October 2026.)
Markettailor: Custom quote based on traffic volume and requirements. Every plan includes website personalization, visitor company identification, A/B testing, the analytics dashboard, unlimited team members and a dedicated account manager, and the team handles technical setup (see the pricing page).
Which Should You Choose?
Choose RB2B if
- Your buyers are mostly in the US and sales wants names to contact.
- You run outbound sequences in tools such as Clay or Instantly.
- You want to start free and scale by resolutions.
Choose Markettailor if
- Your buyers are spread across regions, including Europe.
- You want the website to speak to each visiting industry, company size or target account.
- You prefer company-level data only.
Using both
US-focused teams sometimes pair them: RB2B for sales alerts, Markettailor for the website experience. Keep the roles clear (alerts versus on-site content) and check that both tools' data handling fits your privacy notice.
Things to Check With RB2B
- Person-level identification covers US traffic only; elsewhere it resolves companies.
- The vendor states it does not intentionally target EU or UK markets, and notes that company-level identification under GDPR needs a consent tool, so European teams should review compliance.
- Pricing is based on monthly resolutions with per-resolution overage charges.
- It focuses on identification and alerts, not on changing website content.
Weighing other options too? See our list of RB2B alternatives, or browse every Markettailor comparison.
Frequently Asked Questions
Does Markettailor identify people like RB2B?
No. Markettailor identifies the company behind a visit, not the individual, and uses that to personalize content and alert sales at account level.
Can RB2B personalize my website?
No. RB2B identifies visitors and sends them to Slack, Teams, CRMs and outreach tools; changing website content needs a separate personalization tool.
Which is better for European companies?
RB2B states it does not intentionally target EU or UK markets and resolves companies only outside the US. Teams selling mainly into Europe usually look at company-level tools, such as Markettailor or Leadfeeder, and review GDPR obligations with counsel.