The typical B2B marketer receives hundreds of emails weekly. Most get deleted without a second glance. But scattered among that noise are marketing newsletters that deliver genuine insights worth your time.
Quality newsletters can replace hours of scattered research. They curate the latest strategies, dissect winning campaigns, and deliver tactical advice you can implement immediately. The challenge is identifying which ones deserve a spot in your inbox.
This guide covers the newsletters that B2B marketing professionals actually read and apply in their daily work.
What Makes a Marketing Newsletter Worth Reading
Not all newsletters are created equal. The best ones share specific characteristics that separate them from promotional emails disguised as "insights."
Great marketing newsletters deliver timely, actionable information without fluff. They're written by practitioners who actually run campaigns, not just report on them. They respect your time by getting to the point quickly.
The format matters too. Whether you prefer deep dives, quick hits, or curated links, there's a newsletter style that fits your learning preference. Some marketers want daily hits of news, while others prefer weekly strategic deep dives.
General Marketing Newsletters Every B2B Professional Should Consider
Marketing Brew
Marketing Brew has earned its place on thousands of marketing professionals' must-read lists. Part of the Morning Brew family, it delivers top marketing and advertising news three times weekly in digestible, engaging bites. The writing avoids industry jargon while maintaining depth, making it perfect for staying informed without dedicating an hour to research.
Subscribers receive commentary on leading marketing campaigns, advice, metrics, and resources. It's particularly valuable for marketers who want to be informed by 9 AM without wading through multiple news sources.
Demand Curve (The Growth Newsletter)
Demand Curve stands out for its well-researched playbooks written by industry experts. Each week brings tried and tested strategies, campaign teardowns, and resources. Subscribers particularly value their practical frameworks, like the copywriting rule of three, which states that three is the minimum number to make a pattern.
The newsletter reveals secrets of how fast-growing startups achieve their success through high-quality content and advanced strategies. They've earned loyalty from thousands of marketers and founders who want to learn from the best.
Stacked Marketer
Stacked Marketer promises to get you up to speed with the most important digital marketing stories in just 7 minutes. Every weekday brings the latest news, tech updates, and practical tips in a concise format. It's ideal for marketers who want to be the smartest voice in morning meetings.
Growth Marketing & Strategy Newsletters
Exit Five
Exit Five has become essential reading for B2B marketers focused on demand generation, content marketing, and performance tracking. Created by experienced B2B professionals, it pulls from real-world case studies and field-tested tactics. Subscribers gain access to specialized content that's difficult to find elsewhere, particularly for professionals driving business growth through targeted marketing strategies.
The newsletter consistently delivers practical, in-depth strategies tailored to B2B marketing challenges. It's perfect for demand generation leads and growth marketers looking for what's working now.
How They Grow
How They Grow offers deep dives into how fast-growing companies actually scale. The newsletter analyzes specific companies' growth strategies with favorites including "How Figma Grows" and "How Shopify Grows." The product background of its creator makes it particularly strong at spotting product-led growth tactics.
If you're interested in the backstage of high-growth brands' marketing and product decisions, this newsletter provides the analysis you need. Each breakdown gets you excited about testing new tactics on your own product.
MKT1
MKT1 comes from an early-stage fund led by seasoned marketers Emily Kramer and Kathleen Estreich. Their monthly newsletter breaks down how to build successful B2B marketing functions. With over 50,000 free subscribers, it's quickly becoming one of the best in the space for founders and early-stage marketing leaders.
The newsletter covers AI workflows for marketers with clear and concise diagrams. Premium members get access to advanced diagrams, templates, resources, and course discounts.
Specialized Marketing Newsletters for Deeper Expertise
Different marketing disciplines require focused knowledge. These specialized newsletters serve marketers who need to stay current in specific areas.
Ahrefs Newsletter
Ahrefs sends weekly newsletters covering interesting SEO topics, combining content from their blog with curated articles from other leading SEO and content marketing thought leaders. The focus spans technical SEO, keyword research, content strategy, and backlink analysis.
Every time a new blog post is published, Ahrefs sends a newsletter to subscribers. It's one of the most trusted sources for SEO professionals who need to stay ahead of algorithm changes.
Search Engine Land
Search Engine Land provides cutting-edge news and analysis on SEO and SEM. Subscribers receive updates on algorithm changes, PPC tips, SEO strategies, and industry reports. For digital marketers focused on search engine marketing, the depth of expertise and immediacy is unparalleled.
The newsletter is indispensable for SEO and SEM professionals who need to improve their search visibility and adapt to constant platform changes.
Content Marketing Institute
Content Marketing Institute offers in-depth articles, research reports, and expert advice on creating compelling content that drives B2B engagement. It's an essential read for anyone serious about content marketing.
The newsletter provides education, training, and research to help businesses refine their content strategies and stay competitive. It's tailored for marketing professionals and business leaders who want to elevate their content marketing game.
Lenny's Newsletter
Lenny's Newsletter, written by Lenny Rachitsky (ex-Airbnb), has built a devoted following for product and growth content. Every week digs into real challenges like how top startups scale, what actually moves metrics, and strategies that separate great teams from average ones. Even the free tier delivers actionable takeaways.
It's the go-to newsletter for product and growth professionals who want insights from someone who's actually built and scaled successful companies.
Industry News & Trend Newsletters
MarTech
MarTech covers marketing technology with comprehensive coverage of automation, AI-powered innovations, expert interviews, and platform release notes. The newsletter features advice from industry experts, in-depth guides, and practical tips. For anyone looking to stay informed and competitive in the marketing technology space, it's invaluable.
Subscribers benefit from daily insights on the latest marketing technology, making it perfect for professionals keen on staying ahead in the martech landscape.
Marketing Examined
Marketing Examined by Alex Garcia delivers deep case study breakdowns. Most newsletters consist of either one marketing topic or a company doing something right, then break it down thoroughly. Examples include "Headspace's YouTube Strategy," "How I'd Grow Allbirds," and "How to Sell $140 Cookies." It's perfect for marketers needing weekly marketing and growth inspiration.
With over 200,000 subscribers, the newsletter provides practical examples you can adapt to your own campaigns. Each issue offers real strategies from successful companies.
MarketingProfs
MarketingProfs offers a comprehensive look into the marketing world, covering diverse strategies from digital to content marketing. Subscribers receive a mix of tactical advice, strategic insights, and practical tips across various marketing topics including social media and email strategies.
The newsletter also provides information on upcoming events, webinars, and workshops, making it a comprehensive resource for continuous learning and professional development.
Getting Maximum Value from Your Newsletter Subscriptions
Subscribing to newsletters is easy. Actually extracting value requires intentionality.
Set up a dedicated folder or label in your email client for newsletters. This keeps them separate from operational emails and lets you batch-read them during focused learning time. Many marketers set aside 30 minutes on Monday mornings or Friday afternoons specifically for newsletter reading.
Don't try to read everything. Skim headlines and dive deep only into topics directly relevant to current projects or challenges. Save particularly valuable issues to a reference folder for later.
Most newsletters include a "why you should care" section at the top. Read that first to decide if the full newsletter deserves your attention that week. This triage approach prevents newsletter overload.
Finally, implement before consuming more. The goal isn't to read every newsletter but to apply insights that drive results. One applied tactic beats ten unread issues. Consider creating a simple spreadsheet to track ideas worth testing and their outcomes.
Just like creating valuable email content, consuming newsletters effectively requires strategy and discipline.
Finding Your Essential Newsletter Mix
Your ideal newsletter combination depends on your role, experience level, and current focus areas. A growth marketer needs different inputs than a content specialist or demand generation manager.
Start with 2-3 general newsletters to maintain broad awareness. Add 1-2 specialized newsletters aligned with your primary responsibilities. Reassess quarterly and cut newsletters that consistently go unread.
The best marketing newsletters don't just inform you—they make you better at your job. They spark ideas, challenge assumptions, and provide frameworks you can adapt to your specific context.
Consider how newsletter insights can improve your top of funnel marketing efforts or enhance your overall strategy. The right newsletters provide competitive advantages through earlier awareness of trends and tactics.
Your inbox doesn't need more clutter. It needs carefully curated insights from practitioners who've solved the problems you're currently facing. Choose newsletters that deliver that value, and ignore the rest.
The newsletters listed here represent the ones that B2B marketing professionals consistently recommend and actually read. Start with a few that match your immediate needs, give them a month to prove their value, and build your custom mix from there.