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12 best email marketing tools in 2022

September 8, 2022 | Teemu Raitaluoto

To help you discover better marketing tools, we asked email marketing professionals and business leaders what they thought the best email marketing tool in 2022 was. From Zoho to Mixmax to Convertbox, there are several tools that are highly recommended email marketing tools for 2022.

Does email marketing work in 2022?

Email marketing is the process of sending out nurturing and educative content to a group of customers or potential customers who have volunteered their email. As a channel it's great because email can be scheduled to hit the customer's inbox periodically with new insightful content. Email marketing is different from cold emailing which is more of a sales tactic than a marketing tactic.

Email marketing is still relevant in 2022 as a lot of people prefer it over other channels. However, customer expect personalized experiences even from the email so mass emailing is definitely dead. A modern marketer segments their list of customers based on customer interests and company attributes such as industry, and sends out personalized messages to each segment. The most forward-looking marketers utilize personalized landing pages that go together with their email marketing campaigns.

A modern marketer segments their list of customers based on customer interests and company attributes such as industry, and sends out personalized messages to each segment.

Multiple tools have popped up to help marketers reach their audience through email. Here are 12 of the best email marketing tools.

Zoho

zoho

To me, Zoho is a great email marketing tool because it is just a little part of Zoho's full-featured cloud platform. For small enterprises, Zoho provides everything from email and CRM to docs and HR management at affordable costs. Using Zoho’s Campaigns, you can create dynamic, tailored emails using a drag-and-drop email editor. Zoho or a third-party CRM can be combined with workflows to automate customer communications and track information directly into an integrated Zoho.

When compared to its competitors, Zoho's interface and backend design both fall short. Although its design is adequate, Mailchimp and Moosend's have a more clean, modern look.

Edward Mellett, Wikijob

Constant Contact

constant contact

Constant Contact should not be missed. They provide a high delivery email rate which is essential for your emails actually getting read and not ending up in spam. You can also run multiple email campaigns a month, as well as send emails to a lengthy list. Plus, Constant Contact has templates related to certain industries such as real estate which you can use for sales, events, newsletters, and more.

Isaiah Henry, Seabreeze Management

ClickUp

clickup

Most email marketing platforms provide isolated analytics. ClickUp is a project management tool that allows you to create goals for your email marketing strategy, import those KPI metrics to the platform, and also send email. You can then monitor your results side-by-side with your project management dashboard. This will help you identify areas that may need adjustment in your strategy and email workflow. For example, if your team isn't completing your email marketing tasks correctly, you'll need to regroup to refine the process.

Brian Nagele, Restaurant Clicks

HubSpot

hubspot

It's hard to beat Hubspot when it comes to email marketing. Visually and usability-wise, the templates and the platform are well designed. It may seem insignificant to some, but it dramatically impacts your contacts' understanding of your data.

With Hubspot Email Marketing Software, you can create, customize, and optimize marketing emails. For example, you can easily add calls-to-action, add photos, and change the layout with their drag-and-drop editor. And using A/B tests and statistics can enhance your email marketing, helping you determine which subject lines generate the most clicks!

Tristan Harris, Thrive Agency

Hunter.io

hunter.io homepage

Hunter is one of the best tools when it comes to finding emails and connecting with people that matter to your business. There are many use cases of Hunter, including finding the right contacts, cleaning email lists to ensure high deliverability, automating outreach campaigns, analyzing the campaign’s performance, powerful lead generation, and many more. 

Aside from the powerful email finding feature, Hunter is one of the leaders in verifying email addresses which should be the process no one should skip these days. Email clients and servers become stricter than ever when it comes to marking emails as spam. One of the reasons your emails get marked as spam is low deliverability which negatively impacts your sender’s reputation. You get the idea - the lower sender’s reputation, the higher chances of your emails bouncing or ending up in the sea of spam. 

Before sending any emails, we make sure to verify if the emails are valid to ensure the highest deliverability. Also, keep in mind that people change companies and email addresses which means that email lists always change. To keep up with the change, it is crucial to clean your email lists periodically and that is what Hunter does the best. 

Antonio Gabric, Saasmatic

ActiveCampaign

activecampaign

ActiveCampaign is a comprehensive, feature-rich autoresponder and email marketing solution that can help you grow your business. It allows you to build relationships with customers easily, communicate with them regularly and manage the workflows when the company is trading. ActiveCampaign delivers a reliable, seamless experience across multiple channels and devices and integrates with your existing business systems.

Whether your business is large or small, ActiveCampaign can help you. ActiveCampaign is the best email marketing tool because it offers a comprehensive suite of features that allows users to create and send high-quality email campaigns. Additionally, the platform offers robust segmentation and targeting capabilities, which help businesses ensure that their messages are reaching the right audience. Additionally, ActiveCampaign's automation features allow businesses to automate many of their marketing tasks, saving time and money.

Neille Bonner, NEC

Mixmax

mixmax

Have you ever struggled with planning the correct time to send your email campaign? Or have you wondered if anyone reads your emails? Mixmax solves both problems. It's excellent software that allows you to conduct massive email campaigns, schedule the right time for your recipients and track opening rates. Thanks to its analysis, it gives you complete knowledge about your audience. Leading A/B testing of subject lines helps you improve your campaigns to get even better results and higher opening rates.

Karolina Zajac, PhotoAiD

Sender.net

sender.net

Sender.net is a pretty reliable marketing tool and something all marketers should invest in. If email marketing is a major part of your marketing efforts, Sender.net is a must-have marketing tool. Sender.net helps make email marketing easier by allowing you to create custom newsletters without any coding and provides valuable campaign insights, automated email funnels, and subscriber management tools. It’s very easy to use as it allows you to send thousands of emails in just a few clicks, without technical knowledge.

As an email marketing platform, Sender.net provides you with everything you need to develop and send out the best emails for both your sales and marketing efforts. Using its drag-and-and-drop email editor, you and your team can quickly and easily generate visually stunning emails, even if you are not an HTML expert.

Madhurima Halder, Recruit CRM

Klaviyo

klavioy

There are many email marketing tools available, but if you're an e-commerce business, Klaviyo offers one of the most innovative platforms to enhance your email marketing.

ECommerce businesses deal with unique issues that brick-and-mortar retail may not encounter, such as abandoned carts, limits on customer interaction, and post-purchase additional buys, each requiring specialized campaigns to solve for such issues. From its automated abandoned cart flows and follow-ups to its “welcome” flows that allow for customized engagement to increase open and click rates, to its upsell features, Klaviyo best addresses the challenges that many e-commerce businesses face.

In addition, its intuitive platform does not require a great deal of technical expertise to operate it. If your email needs are eCommerce-specific, then Klaviyo is a great all-in-one option, as it is constantly leveraging the latest trends in email marketing and evolving to address new challenges that arise.

Greg Gillman, MuteSix

Convertbox

convertbox

One of the best email marketing tools I've started using in 2022 is ConvertBox. I love how you are really able to target your ConvertBox popup promotions based on who a person is or what page they are visiting on your website. For example, I have a slide-out pop-up via ConvertBox that promotes my lead magnet asset but it only pops up if someone is reading one of my blog posts that have the word content in the URL.

The way you can use this tool to grow your email list are really endless!

Tara Reid, Tara Reid Marketing

Moosend

moosend

This is one of the best email marketing tools, in my opinion, because Moosend is the email service behind big names like TEDx, Vogue, and Domino's. Users adore the price-to-feature ratio, noting the abundance of features for a fraction of the cost of typical competitors. In order to meet your marketing objectives, you'll have to look elsewhere because Moosend does not provide website building, SMS, or advertising help.

Aside from transactional emails and a newsletter editor, it has all of the other features you'd expect from an email marketing platform. This includes tracking customer activity and using countdown timers. It also works with hundreds of other apps, so your marketing data and tactics will always be in sync with each other.

Tanner Arnold, Revelation Machinery

Drip

drip

Unlike other email marketing tools, Drip is designed for e-commerce businesses. Its standard sequences match with those any independent ecommerce company would follow and includes touchpoints like reminders for abandoned carts, after sales campaigns, and discounts. Drip is integratable with the main e-commerce platforms including Shopify and WooCommerce, which makes targeting your marketing campaigns a breeze.

Drip is great for independent companies having a good price point and everything they'd need for email marketing plus an option for SMS. That said, larger brands may need a tool that packs more of a punch.

Matt Jackson, Matt Jackson

Sendinblue

sendinblue

Even though emailing is an old marketing technique, it still works just as well for businesses. Sendinblue is the number one email marketing tool for agencies, and for good reason. Sendinblue is an all-in-one email platform that offers important email marketing features. It also includes a CRM management tool and the possibility to advertise via SMS, to integrate the management of your Facebook campaigns, etc.

Whether you are a beginner or an expert, Sendinblue offers different layout templates for your campaigns as well as advanced reports. With its free template, you can send up to 300 emails per day. Sendinblue offers marketing automation, contact segmentation, integrated CRM, email and SMS marketing, shared inbox, live chat, transactional emails, landing pages and subscription forms and Facebook ad management. 

Léa Soller, Digiberries Paris


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