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45 stats on why personalization is important in digital marketing

October 19, 2020 | Teemu Raitaluoto

Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here's 45 statistics on why personalization is important in marketing.

These stats will help you get started if you're considering making your business more personal. They will also help you champion personalization in your organization. Companies that do ignore personalization risk becoming obsolete fast in the changing markets. 

While many of the statistics here are from B2C markets, it's important to keep in mind that the buyer expectations have carried over to B2B markets because a consumer doesn't forget that they work for a company when they go home.

"Personalization plays a critical role across the full customer lifecycle—acquisition, customer engagement, basket size, frequency of purchase, cross-sell, and/or churn prevention, among other things" ─Julien Boudet, McKinsey

Personalization in B2C and B2B digital marketing

Prioritization and investment

Download personalization strategy template

Revenue impact

Customer experience and brand

Budget efficiency and cost-effectiveness


Download personalization strategy template

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