Full list of segment attributes
This is a full reference of segment attributes available to you to use for personalization.
Segment attributes
To create personalized content, you must first segment your customer base. You can pick one or more of the available segment attributes to create powerful personalized segments. If you can't find what you're looking for, you can always drop us a line through the bottom right corner chat or subscribe to product updates in the footer form.
If you don't know what you would do with these, perhaps you could benefit from our Personalization Stategy Template where you can fill segment attributes as you create your strategy.
Firmographics*
Revenue range
Employee range
Industry
Year founded
Marketing campaign
UTM parameters
Custom URL variable
Geolocation
Country
State/Region
City
Language
Preferred language
Behavioral
Number of pages visited
Total amount of time on website
Page visited
Device
Browser
Device type (desktop, tablet, mobile)
*Firmographic segment attributes are available in the Company Data plan. See Pricing for futher details.