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Full list of segment attributes

This is a full reference of segment attributes available to you to use for personalization.

Segment attributes

To create personalized content, you must first segment your customer base. You can pick one or more of the available segment attributes to create powerful personalized segments. If you can't find what you're looking for, you can always drop us a line through the bottom right corner chat or subscribe to product updates in the footer form.

If  you don't know what you would do with these, perhaps you could benefit from our Personalization Stategy Template where you can fill segment attributes as you create your strategy.

Firmographics*

Revenue range

Employee range

Industry

Year founded

Marketing campaign

UTM parameters

Custom URL variable

Geolocation

Country

State/Region

City

Language

Preferred language

Behavioral

Number of pages visited

Total amount of time on website

Page visited

Device

Browser

Device type (desktop, tablet, mobile)

 

*Firmographic segment attributes are available in the Company Data plan. See Pricing for futher details.