To create personalized content, you must first segment your customer base. You can pick one or more of the available segment attributes to create powerful personalized segments. If you can't find what you're looking for, you can always drop us a line through the bottom right corner chat or subscribe to product updates in the footer form.
If you don't know what you would do with these, perhaps you could benefit from our Personalization Stategy Template where you can fill segment attributes as you create your strategy.
Custom URL variable
Number of pages visited
Total amount of time on website
Device type (desktop, tablet, mobile)