Full list of segment attributes

This is a full reference of segment attributes available to you to use for personalization.

Segment attributes

To create personalized content, you must first segment your customer base. You can pick one or more of the available segment attributes to create powerful personalized segments. If you can't find what you're looking for, you can always drop us a line through the bottom right corner chat or subscribe to product updates in the footer form.

If  you don't know what you would do with these, perhaps you could benefit from our Personalization Stategy Template where you can fill segment attributes as you create your strategy.


  • Revenue range
  • Employee range
  • Industry
  • Year founded

Marketing campaign

  • UTM parameters
  • Custom URL variable


  • Continent
  • Country
  • State
  • City
  • Timezone


  • Preferred language


  • Number of pages visited
  • Total amount of time on website
  • Specific page visited


  • Browser OS
  • Device type (desktop, tablet, mobile)


*Firmographic segment attributes are available in the Company Data plan. See Pricing for futher details.

Ready to make your business personal?

Start talking to different customer segments with personalized content in minutes.