Playbooks

Our Playbooks describe the best practices personalizing website content. They describe how to use different data sources to personalize content. These Playbooks update over time so check them regularly.

How to personalize content for startups

Startups represent a large audience and while they may not have the purchasing power of a Fortune 500 company, they still control a lot of the word of mouth and influence related to products and services. Targeting startups is easy with firmographic segmentation using a revenue range and founding year.

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