Playbooks

Our Playbooks describe the best practices personalizing website content. They describe how to use different data sources to personalize content. These Playbooks update over time so check them regularly.

How to personalize content by marketing campaign keyword

Campaign misalignment is one of the biggest reasons for failed marketing campaigns. It means that the marketing campaign uses a different messaging than what the company typically has on its main website.

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How to personalize content by marketing campaign

Campaign misalignment is one of the biggest reasons for failed marketing campaigns. It means that the marketing campaign uses a different messaging than what the company typically has on its main website.

READ MORE