Playbooks

Our Playbooks describe the best practices personalizing website content. They describe how to use different data sources to personalize content. These Playbooks update over time so check them regularly.

How to personalize content by language

Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor based on elements that relate to geolocation.

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How to personalize content by country

Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor from different geolocation if the website is personalized well.

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