Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

FEATURED POST

What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.

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11 best social media analytics tools in 2022

Social media is serious business. A lot of influencers and companies are becoming more intentional about how, what, and when they post. And to understanding your audience and the platform algorithm requires good analytics. Here's a list of the best tools available.

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What is my IP address [Tool]

If you're wondering what is your IP address, look no further. Here's a tool that tells your current IP address.

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[Tool] UTM Link Builder

What are UTM parameters? UTM parameters (short for Urchin Tracking Module) were originally developed to track marketing campaigns across different websites. Today, UTM parameters are added to different ad campaigns to attribute traffic to the source that originated it. Try out this UTM Link Builder tool.

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Marketing terms and definitions for beginners [Ultimate guide]

Marketing is full of jargon ─ terms specific to an industry or domain ─ so we compiled the most important terminology and synonyms here for beginners and gurus in marketing alike because new terms pop up every day.

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