Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

FEATURED POST

What is B2B website personalization and its benefits? [+examples]
Website personalization

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.

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What is my IP address [Tool]

Tools

If you're wondering what is your IP address, look no further. Here's a tool that tells your current IP address.

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[Tool] UTM Link Builder

Tools

What are UTM parameters? UTM parameters (short for Urchin Tracking Module) were originally developed to track marketing campaigns across different websites. Today, UTM parameters are added to different ad campaigns to attribute traffic to the source that originated it. Try out this UTM Link Builder tool.

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Marketing terms and definitions for beginners [Ultimate guide]

Tools

Marketing is full of jargon ─ terms specific to an industry or domain ─ so we compiled the most important terminology and synonyms here for beginners and gurus in marketing alike because new terms pop up every day.

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