Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization and its benefits? [+examples]

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.


[Support] How to measure the results of personalization?

To measure the results of personalization, you need to understand how the personalized web content is perfoming against non-personalized content. It's important to understant the effectiveness as a whole as well as segment by segment. The best metric for the results is conversion rate lift, which describes how much personalization lifts conversion rate from the non-personalized content.


[Support] Setting up conversion tracking with Google Analytics

To collect data on how successful your personalizations are, you need to integrate your existing Google Analytics account. If you don't have a Google Analytics account yet, come back after you have created it.


[Support] How to create outbound/ABM segment?

See the bottom for common troubleshooting advice.


[Support] How to set up installation script using Webflow

Custom code installation is only available on paid Webflow plans.

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