Personalization Blog

The advanced use cases of personalization variables include using company and contact level data in your personalizations. Not all the ways require a premium subscription.

Contents:

Follow these instructions to integrate Hubspot with Markettailor.

If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently.

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Note: if you're using a 3rd party integration like Google Analytics or Segment, read detailed instructions here:

What are query strings?

Query strings are part of a URL and they come in key-value pairs called query parameters. They're always attached to the latter part of a URL and you can add as many as you like as long as you separate them with an & character.

When you start approaching your visitor or company lookup quotas, we start sending you reminders in the app and via email when you start approaching your quota.

Important: It can take up to 1h for us to process the events and for the cache to expire afterwhich you see the events.

1. Navigate to Hubspot settings

From the top right corner of your Hubspot account, you'll find the Settings icon.

Customer segment is a subset of all customers

A customer segment is a core concept in the Markettailor application. It describes a subset of all customers out there in the world. To create effective personalizations, you need to first create effective customer segments that you then target personalizations (different versions of a website) to.

Creating a new segment

To create a new segment, click on the "Create new segment" button in the right upper corner of the Segments view. This will create a new segment with an empty segment name and empty segment filters. You should rename your segment in a way that well describes it's intended target audience.