Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

FEATURED POST

What is B2B website personalization and its benefits? [+examples]
Website personalization

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.

READ MORE

#4 MarTech, ops, and ABM with Adele Kurki - MarTech and ops at Aiven

Podcast

Join our discussion with Adele Kurki who is in charge of Martech and marketing operations at Aiven, a developer-first SaaS product that uses the PLG strategy effectively.

READ MORE

#3 Industry personalization and personas with Andy Mura - Sr Director of Marketing at Zenloop

Podcast Website personalization

Buyers in B2B are looking to answer very different questions depending on their pain points. Different industries and customer personas often have very different pain points that your product and content needs to solve. Content personalization allows marketers to tailor their approach and communicate in the most relevant way to each customer.

READ MORE

#2 Buyer behavior and content personalization with Steffen Hedebrandt - CMO and Co-founder at Dreamdata

Podcast Website personalization

How does buyer behavior differ for companies of different size and industry when it comes to B2B software products? I had a chat with Steffen Hedebrandt - CMO and co-founder at Dreamdata - on how to personalize content for different accounts and buyer personas.

READ MORE

#1 Demand generation and personalization with Aamer Hasu - Head of Marketing at Vainu

Podcast Website personalization Demand generation

In this video podcast episode, Aamer Hasu ─ Head of Marketing at Vainu ─ talks about creating demand with bottom of funnel content and capturing that demand from the website and how to start with website personalization to create social proof. 

READ MORE
Looking to post on this blog? Check our guest post guidelines 🚀