Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

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What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.

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How to personalize website content by Adword campaign keyword

Campaign misalignment is one of the biggest reasons for failed marketing campaigns. It means that the marketing campaign uses a different messaging than what the company typically has on its main website.

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How to personalize content by marketing campaign

Campaign misalignment is one of the biggest reasons for failed marketing campaigns. It means that the marketing campaign uses a different messaging than what the company typically has on its main website or the landing page you're trying to get people to land on.

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How to personalize content by language

Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor based on elements that relate to geolocation.

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How to personalize content by role/persona

In B2B sales cycle, the decision to purchase a product has typically been in the hands of multiple people. Even though decisions are made lower in the organization than ever before, it's still relevant to understand that there are multiple people (with personas / job titles) influencing a sale. Some relevant roles to the sale include: economic buyer, end-user, technical buyer, and decision-maker. These roles can be one and the same person.

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How to personalize content for enterprises

While enterprise customers don't represent a huge pool of customers, a few of them can lift your revenue to a whole nother level. Creating personalizations for enterprises using firmographic segmentation is worthwhile if done well. 

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How to personalize content for startups

Startups represent a large audience and while they may not have the purchasing power of a Fortune 500 company, they still control a lot of word of mouth and influence related to products and services. Targeting startups is easy with firmographic segmentation using a revenue range and founding year.

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How to personalize content by marketing channel

Channel misalignment is one of the biggest reasons for failed marketing campaigns. It means that the marketing campaign on a specific channel uses a different tone than what the company typically has on its main website.

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How to personalize content by company size

Most B2B companies can't sell to target customers of all sizes (the exception to the rule being companies like Intercom and Hubspot). The reason behind it is simply how the sales are organized in the company. If you do want to target customers of any size, make sure your sales is aligned to the size of the target customer and you're using proper firmographic segmentation.

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How to personalize content by industry

There are a lot of products and services, especially in computer software, that don't serve just one industry. However, different industries have different special needs when it comes to the kind of service and use cases they need. Read more to learn how to speak directly to different industry needs.

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How to personalize content by country

Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor from different geolocation if the website is personalized well.

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