Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization and its benefits? [+examples]

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.


How to Build Customer Loyalty in Retail: A Comprehensive Guide

In today's highly competitive retail landscape, building and maintaining customer loyalty is crucial for sustained success. Repeat customers not only generate consistent revenue but also become brand advocates, driving new customers through positive word-of-mouth.


How Personalization Can Boost Employee Productivity

Employee productivity is impacted by many factors, both in and outside the workplace. It's an important metric for businesses, as improvements can lead to increased efficiency, higher profits, and a more competitive edge in the market.


Guide on How To Create Personalized Offers

Any company nowadays should have not only a development plan, but also specific marketing strategies.You can see that a lot of people still underestimate marketing, and it’s one of the most common mistakes that are made by new entrepreneurs. In a modern world that is constantly changing, it is marketing that can help in sales.


Top personalization trends in 2023

Personalization is taking over many industries besides marketing and sales. Here's a few trends across different industries that have seen benefits from focusing on individuals or narrow customer segments rather than the masses.


[Infographic] 48 statistics why personalization is important in digital marketing

Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here are 45 statistics on why personalization is important in marketing.

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