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Markettailor Blog

Learn how to generate sales with effective inbound marketing with personalization.

What is website personalization?

Website personalization means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.

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45 stats on why personalization is important in digital marketing

Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here's 45 statistics on why personalization is important in marketing.

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