Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

FEATURED POST

What is B2B website personalization and its benefits? [+examples]

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.

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Announcing Segment integration for unified conversion tracking

We're announcing an integration to Segment, a leading Customer Data Platform, to enable our customers to track conversion events and measure the success of personalized websites in a way that is unified across the analytics infrastructure customers already have.

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Markettailor pitching in Kiuas Demo Day 27.8.2020

You can watch the whole Kiuas Demo Day here on Youtube.

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Markettailor accepted to Kiuas Accelerator

Markettailor was accepted as part of the 2020 batch of Kiuas accelerator ─ the leading startup accelerator in Finland

Markettailor was selected to be a part of the accelerator among 15 other startups from over 170 applicants. This year the program is organized 100% remotely due to COVID-19.

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