Over the past few years, one of the most exciting trends in the email marketing industry has been the meteoric rise of automation.
Account-based marketing (ABM) is a new way for B2B businesses to achieve the higher ROIs compared to other forms of marketing. ABM is personalizing your marketing messages for the individual target accounts.
But how do you effectively combine social media into the mix?
There is no denying the power of content repurposing. In today's competitive landscape, B2B businesses need to be strategic in their approach to content distribution to output 10x more content.
Nowadays, the purpose of an email isn’t just to promote your brand and what you have to offer. Instead, it provides subscribers and customers with a personalized and relevant experience that nurtures potential customers.
Email marketing has been getting several myths in recent years. They’re spammy. They’re old-school. No one still checks email daily, so they’re dead and no longer effective. Yet, this is far from the truth.
Online reputation management involves taking proactive steps to create a positive buzz around your brand on review websites, social networks, forums, and other third-party websites. The ultimate goal is to make your brand trustworthy and create a pleasant customer experience.
To help you discover better marketing tools, we asked email marketing professionals and business leaders what they thought the best email marketing tool in 2022 was. From Zoho to Mixmax to Convertbox, there are several tools that are highly recommended email marketing tools for 2022.
Don’t take email marketing lightly. It is a powerful way to reach your audience and drive sales, so you need to make sure that you’re doing it right. We’ve put together our top 7 tips for getting better returns from your email marketing campaigns.
Email marketing is a powerful tool that you can use to increase sales, promote products or services, and build relationships with customers. It's an easy way to reach out to thousands of people without the hassle, thanks to email automation tools such as Mailchimp and Buzzstream. But plain emails might not get the attention they deserve.
If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently. This help the customer along the complex journey from hearing about you to understanding fully how you can help them the best.
B2B personalization at its core aims for the same effect that B2C personalization does ─ better customer experiences that lead to more conversions, better retention, and more revenue. This article describes how segment-based B2B personalization works and how it differs from B2C personalization.
Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.