Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization and its benefits? [+examples]

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.


7 actionable email marketing tips when launching your first campaign

Don’t take email marketing lightly. It is a powerful way to reach your audience and drive sales, so you need to make sure that you’re doing it right. We’ve put together our top 7 tips for getting better returns from your email marketing campaigns.


10 ways to use visual content in email marketing

Email marketing is a powerful tool that you can use to increase sales, promote products or services, and build relationships with customers. It's an easy way to reach out to thousands of people without the hassle, thanks to email automation tools such as Mailchimp and Buzzstream. But plain emails might not get the attention they deserve.


How to nurture pipeline leads with personalized content

If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently. This help the customer along the complex journey from hearing about you to understanding fully how you can help them the best.


How B2B website personalization works

B2B personalization at its core aims for the same effect that B2C personalization does ─ better customer experiences that lead to more conversions, better retention, and more revenue. This article describes how segment-based B2B personalization works and how it differs from B2C personalization. 

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