Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

FEATURED POST

What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.

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6 proven B2B marketing strategies that attract more sales

Today’s B2B buyer is very smart. There are about 40 zettabytes of information available on the internet. They collect information from many sources before making a purchase decision. B2B marketers have to carefully work on their marketing strategies to attract leads and convert them into sales.

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B2B email marketing best practices in 2022

Email marketing has been getting several myths in recent years. They’re spammy. They’re old-school. No one still checks email daily, so they’re dead and no longer effective. Yet, this is far from the truth.

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10 ways to sharpen your B2B brand's online reputation

Online reputation management involves taking proactive steps to create a positive buzz around your brand on review websites, social networks, forums, and other third-party websites. The ultimate goal is to make your brand trustworthy and create a pleasant customer experience.

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5 ways to increase your website traffic

If you run a business, an online presence is a must in today's digital world. People are used to searching everything on the internet because it's easy and generates a quick result. But how do you drive more traffic that converts to your site?

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12 best Linkedin automation tools in 2022

For any business, presence on Linkedin in 2022 is more of a requirement than an option. Building your brand and audience are key objectives for all who want to build a healthy business on inbound marketing strategy. Doing so involves a lot of manual work so take a look at these tools to automate some of the work.

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12 best email marketing tools in 2022

To help you discover better marketing tools, we asked email marketing professionals and business leaders what they thought the best email marketing tool in 2022 was. From Zoho to Mixmax to Convertbox, there are several tools that are highly recommended email marketing tools for 2022.

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12 lead generation strategies for technology companies in 2022

Lead generation for technology companies is perhaps one of the most important tasks to do well. Sometimes it requires a bit of creativity to come up with new ways to generate leads when previous channels are exhausted or have stopped working. We asked 12 marketing experts for their best lead generation strategies for technology companies and here's what they came up with.

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8 ways explainer videos can generate leads in 2022

Explainer videos come to the rescue when people need to retain information from complex concepts in a short amount of time. In today’s fast-paced digital era, explainer videos aren’t only applicable for educational sectors, but also suitable for marketing purposes. Read how to make use of them to boost lead generation.

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How to personalize your website for Product Hunt launch

You've been preparing for months, the time is now, your Product Hunt campaign is about to go live. But, your campaign copy might not perfectly aligned with what it says on your website if it's been a while since you updated your site. No fear, read how to personalize your site to people on coming to your site via the campaign.

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11 tips to improve website conversion rate [answers from marketers]

We asked 11 marketing professionals unique tips on "How to improve website conversions (signups/demo requests)?" and here's what they came up with.

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4 most important website conversion events you should track

Understanding how many visitors your website has is not enough to understand how your website is performing. It's important to measure the key convesion events that eventually lead to bringing new revenue for your business. Read more about the most important conversion events to make your marketing more measureable.

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10 ways to use visual content in email marketing

Email marketing is a powerful tool that you can use to increase sales, promote products or services, and build relationships with customers. It's an easy way to reach out to thousands of people without the hassle, thanks to email automation tools such as Mailchimp and Buzzstream. But plain emails might not get the attention they deserve.

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