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Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.


8 ways explainer videos can generate leads in 2022

Explainer videos come to the rescue when people need to retain information from complex concepts in a short amount of time. In today’s fast-paced digital era, explainer videos aren’t only applicable for educational sectors, but also suitable for marketing purposes. Read how to make use of them to boost lead generation.


How to personalize your website for Product Hunt launch

You've been preparing for months, the time is now, your Product Hunt campaign is about to go live. But, your campaign copy might not perfectly aligned with what it says on your website if it's been a while since you updated your site. No fear, read how to personalize your site to people on coming to your site via the campaign.


11 tips to improve website conversion rate [answers from marketers]

We asked 11 marketing professionals unique tips on "How to improve website conversions (signups/demo requests)?" and here's what they came up with.


4 most important website conversion events you should track

Understanding how many visitors your website has is not enough to understand how your website is performing. It's important to measure the key convesion events that eventually lead to bringing new revenue for your business. Read more about the most important conversion events to make your marketing more measureable.


10 ways to use visual content in email marketing

Email marketing is a powerful tool that you can use to increase sales, promote products or services, and build relationships with customers. It's an easy way to reach out to thousands of people without the hassle, thanks to email automation tools such as Mailchimp and Buzzstream. But plain emails might not get the attention they deserve.


What is top of funnel marketing

Top of funnel marketing is important to reach awareness among target customers. But how to create top of funnel content and generate new business from it? What are the different types of top of funnel content?


What is Reverse IP Lookup

The reverse IP lookup has many uses but what are its limitations? And how can companies make sure data is accurate for lead generation and personalization?


What is firmographic data and segmentation

Firmographic data is a term thrown around in B2B sales and marketing to describe a set of characteristics related to a company. Read more about how to use firmographic data to segment your customers, find your ideal customer profile, and generate leads.


How to increase your website engagement [Ultimate guide]

Website engagement is one of the key metrics affecting your website conversion rates and SEO. Optimizing engagement is one of the most important tasks of a marketer. Read more to understand why you should care about your engagement and how to increase your page engagement.


13 best tools to improve website conversion rates

Improving conversion rates on a website is a critical task for any marketer. Higher conversions lead to more sales eventually when traffic is coming from high quality channels. Here are the best tools to boost website conversion rates.


11 best landing page builders for lead generation

If you're doing anything in marketing, it's likely you need a landing page. Landing pages are simple versions of a website meant to convert a customer from either an ad campaign or an email campaign.


10 best B2B website personalization tools to drive growth

The growing demand to capture a website visitor's attention as quickly as possible before they have the chance to bounce has sprung up multiple tools to solve challenges in website personalization.

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