Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

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What is B2B website personalization and its benefits? [+examples]

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.

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What is demand generation? [with examples]

Are you looking to increase sales and grow your business? If so, demand generation may be the key to success. Demand generation is the process of creating and nurturing interest in a product or service with the goal of generating a sales pipeline. By implementing a demand generation strategy, businesses can attract and engage potential customers, ultimately driving them to make a purchase.

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How businesses can use ChatGPT for content marketing

The topic of chatbots has become increasingly relevant in recent years as businesses look for ways to improve their customer support and engagement with their audience. Chatbots, such as ChatGPT, use natural language processing and artificial intelligence technology to provide quick and accurate responses to customer inquiries, making them a valuable tool for businesses looking to improve the customer experience. However, content marketers can also use ChatGPT to generate AI-assisted content. Read more to learn how.

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How to include storytelling in your B2B content marketing [Guide]

People naturally like telling and hearing stories. Some stories are straightforward and linear, as well as dazzlingly complex ones, and both keep audiences engrossed and coming back for more.

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Video marketing: How it's changing B2B content marketing strategies

Business-to-business (B2B) video marketing is one of the most efficient and effective ways to reach out to potential customers and partners. In a world where information travels at lightning speed, videos have become one of the most popular forms of content on the internet. And for a good reason – they're engaging, informative, and can be easily shared across social media platforms.

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The importance of brand purpose in content marketing

All businesses know what they’re hoping to sell, and almost all have an excellent idea of how they will sell it. But too few understand why they’re selling it. Too few know what the purpose behind their brand actually is.

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What is organic marketing? [5 tips to get started]

In 1994, Hotmail had zero sign-ups. In two and a half years, that number rose to a whopping 30 million.

How?

They attached a link to their website at the bottom of all emails sent with their service.

So, whenever someone sent an email to a friend, colleague, or family member, they were unknowingly engaging in word-of-mouth marketing, a.k.a. organic marketing.

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7 tips on B2B content repurposing that drive conversions

There is no denying the power of content repurposing. In today's competitive landscape, B2B businesses need to be strategic in their approach to content distribution to output 10x more content.

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15 best marketing communities in 2023

Joining a marketing community is one of the best things marketers can do to boost their career, gain visibility for their business, and establish themselves as experts in marketing. We asked our marketer community what are the best marketing communities out there people can join and here's what they came up with.

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11 best marketing newsletters in 2023

Newsletters are alive and well in 2022 even with the rise of community-led marketing. Therefore, we asked our marketing community "What is one of the best marketing newsletters you're subscribing to?" to check out what are some newsletters other marketers should know about.

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21 best marketing books in 2023

Leaders are readers. We asked our marketer community what are the best marketing books they have read or where they found insights for their marketing. Here's a listing of the best ones with links to Amazon.

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18 best marketing podcasts in 2023

Podcasting is one of the fastest growing medium at the moment. However, with the fast increase of new shows, it's sometimes hard to find the diamonds in the rough. We reached out to our community to get you the most recommended podcasts by other marketers.

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4 inspirational marketing ideas you can copy today

If you're looking for inspiration to spice up your marketing, look no further. We collected and published the best marketing inspiration ideas in this one large swipe file for everyone to use.

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