Markettailor blog

In our blog, we'll cover topics around personalization and how to build effective inbound sales around marketing.

What is account-based marketing (ABM)?

Account-based marketing, also known as ABM, is a trending topic in marketing. It has been studied to produce much better results than other marketing initiatives. A study from Altera concluded that ABM had higher ROI than other marketing activities for 97% of the participating businesses.