Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.


How to personalize content by company size

Most B2B companies can't sell to target customers of all sizes (the exception to the rule being companies like Intercom and Hubspot). The reason behind it is simply how the sales are organized in the company. If you do want to target customers of any size, make sure your sales is aligned to the size of the target customer and you're using proper firmographic segmentation.


How to personalize content by industry

There are a lot of products and services, especially in computer software, that don't serve just one industry. However, different industries have different special needs when it comes to the kind of service and use cases they need. Read more to learn how to speak directly to different industry needs.


How to personalize content by country

Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor from different geolocation if the website is personalized well.


[Infographic] 45 statistics why personalization is important in digital marketing

Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here are 45 statistics on why personalization is important in marketing.


Common mistakes: Where Hubspot Smart Content fails in website personalization?

Hubspot is a great all-around digital marketing and marketing automation platform. However, when it comes to website personalization, there is a couple of crucial things where Hubspot falls short. This is the Hubspot vs Markettailor comparison.


What is account-based marketing (ABM)?

Account-based marketing, also known as ABM, is a trending topic in marketing. It has been studied to produce much better results than other marketing initiatives. A study from Altera concluded that ABM had a higher ROI than other marketing activities for 97% of the participating businesses.


Markettailor pitching in Kiuas Demo Day 27.8.2020

You can watch the whole Kiuas Demo Day here on Youtube.


Markettailor accepted to Kiuas Accelerator

Markettailor was accepted as part of the 2020 batch of Kiuas accelerator ─ the leading startup accelerator in Finland

Markettailor was selected to be a part of the accelerator among 15 other startups from over 170 applicants. This year the program is organized 100% remotely due to COVID-19.

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