Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

FEATURED POST

What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.

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12 lead generation strategies for technology companies in 2022

Lead generation for technology companies is perhaps one of the most important tasks to do well. Sometimes it requires a bit of creativity to come up with new ways to generate leads when previous channels are exhausted or have stopped working. We asked 12 marketing experts for their best lead generation strategies for technology companies and here's what they came up with.

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8 ways explainer videos can generate leads in 2022

Explainer videos come to the rescue when people need to retain information from complex concepts in a short amount of time. In today’s fast-paced digital era, explainer videos aren’t only applicable for educational sectors, but also suitable for marketing purposes. Read how to make use of them to boost lead generation.

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7 actionable email marketing tips when launching your first campaign

Don’t take email marketing lightly. It is a powerful way to reach your audience and drive sales, so you need to make sure that you’re doing it right. We’ve put together our top 7 tips for getting better returns from your email marketing campaigns.

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How to personalize your website for Product Hunt launch

You've been preparing for months, the time is now, your Product Hunt campaign is about to go live. But, your campaign copy might not perfectly aligned with what it says on your website if it's been a while since you updated your site. No fear, read how to personalize your site to people on coming to your site via the campaign.

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11 tips to improve website conversion rate [answers from marketers]

We asked 11 marketing professionals unique tips on "How to improve website conversions (signups/demo requests)?" and here's what they came up with.

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4 most important website conversion events you should track

Understanding how many visitors your website has is not enough to understand how your website is performing. It's important to measure the key convesion events that eventually lead to bringing new revenue for your business. Read more about the most important conversion events to make your marketing more measureable.

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10 ways to use visual content in email marketing

Email marketing is a powerful tool that you can use to increase sales, promote products or services, and build relationships with customers. It's an easy way to reach out to thousands of people without the hassle, thanks to email automation tools such as Mailchimp and Buzzstream. But plain emails might not get the attention they deserve.

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How to nurture pipeline leads with personalized content

If you have a complex sales process like most B2B companies do, it makes sense for you to consider personalizing your website content based on where in the sales process the customer is currently. This help the customer along the complex journey from hearing about you to understanding fully how you can help them the best.

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What is top of funnel marketing

Top of funnel marketing is important to reach awareness among target customers. But how to create top of funnel content and generate new business from it? What are the different types of top of funnel content?

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The Markettailor Public Swipe File [4 marketing inspiration ideas]

If you're looking for inspiration to spice up your marketing, look no further. We collected and published the best marketing inspiration ideas in this one large swipe file for everyone to use.

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What is Reverse IP Lookup

The reverse IP lookup has many uses but what are its limitations? And how can companies make sure data is accurate for lead generation and personalization?

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What is my IP address [Tool]

If you're wondering what is your IP address, look no further. Here's a tool that tells your current IP address.

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