Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

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What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.

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15 best marketing communities in 2022

Joining a marketing community is one of the best things marketers can do to boost their career, gain visibility for their business, and establish themselves as experts in marketing. We asked our marketer community what are the best marketing communities out there people can join and here's what they came up with.

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11 Best Marketing Newsletters in 2022

Newsletters are alive and well in 2022 even with the rise of community-led marketing. Therefore, we asked our marketing community "What is one of the best marketing newsletters you're subscribing to?" to check out what are some newsletters other marketers should know about.

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6 proven B2B marketing strategies that attract more sales

Today’s B2B buyer is very smart. There are about 40 zettabytes of information available on the internet. They collect information from many sources before making a purchase decision. B2B marketers have to carefully work on their marketing strategies to attract leads and convert them into sales.

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B2B email marketing best practices in 2022

Email marketing has been getting several myths in recent years. They’re spammy. They’re old-school. No one still checks email daily, so they’re dead and no longer effective. Yet, this is far from the truth.

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10 ways to sharpen your B2B brand's online reputation

Online reputation management involves taking proactive steps to create a positive buzz around your brand on review websites, social networks, forums, and other third-party websites. The ultimate goal is to make your brand trustworthy and create a pleasant customer experience.

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5 ways to increase your website traffic

If you run a business, an online presence is a must in today's digital world. People are used to searching everything on the internet because it's easy and generates a quick result. But how do you drive more traffic that converts to your site?

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21 best marketing books in 2022

Leaders are readers. We asked our marketer community what are the best marketing books they have read or where they found insights for their marketing. Here's a listing of the best ones with links to Amazon.

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8 landing page mistakes that might kill your conversion rates

Landing pages are the gatekeepers to your website. If a visitor doesn't like the contents of a landing page, they will not go any further than that page. For this reason, it is necessary that you optimize your landing page in order to convert as many visitors as possible. To help you achieve this aim, here are a few common landing page optimization mistakes that need to be addressed immediately if you have not already done so.

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18 best marketing podcasts in 2022

Podcasting is one of the fastest growing medium at the moment. However, with the fast increase of new shows, it's sometimes hard to find the diamonds in the rough. We reached out to our community to get you the most recommended podcasts by other marketers.

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11 best social media analytics tools in 2022

Social media is serious business. A lot of influencers and companies are becoming more intentional about how, what, and when they post. And to understanding your audience and the platform algorithm requires good analytics. Here's a list of the best tools available.

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12 best Linkedin automation tools in 2022

For any business, presence on Linkedin in 2022 is more of a requirement than an option. Building your brand and audience are key objectives for all who want to build a healthy business on inbound marketing strategy. Doing so involves a lot of manual work so take a look at these tools to automate some of the work.

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12 best email marketing tools in 2022

To help you discover better marketing tools, we asked email marketing professionals and business leaders what they thought the best email marketing tool in 2022 was. From Zoho to Mixmax to Convertbox, there are several tools that are highly recommended email marketing tools for 2022.

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