Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.


What is B2B website personalization and its benefits? [+examples]

B2B website personalization is the process of tailoring the content and design of a B2B website to individual users' preferences, interests, and behavior. This can be done through a variety of techniques, including the use of cookies, user profiling, and machine learning algorithms. By personalizing a B2B website, businesses can improve user engagement, increase conversions, and provide a more personalized user experience for their B2B customers. In this article, we will explore the basics of B2B website personalization and discuss its benefits and challenges.


[Support] FAQ - Frequently Asked Questions

No FAQs so far, we'll keep updating this


[Support] How to set up conversion tracking?

Note: if you're using a 3rd party integration like Google Analytics or Segment, read detailed instructions here:


[Support] Custom Query string

What are query strings?

Query strings are part of a URL and they come in key-value pairs called query parameters. They're always attached to the latter part of a URL and you can add as many as you like as long as you separate them with an & character.


[Support] What happens when you reach your plan quotas?

When you start approaching your visitor or company lookup quotas, we start sending you reminders in the app and via email when you start approaching your quota.


[Support] Setting up conversion tracking with

Important: It can take up to 1h for us to process the events and for the cache to expire afterwhich you see the events.


[Support] How to set up installation script using Hubspot

1. Navigate to Hubspot settings

From the top right corner of your Hubspot account, you'll find the Settings icon.


[Support] What is a segment?

Customer segment is a subset of all customers

A customer segment is a core concept in the Markettailor application. It describes a subset of all customers out there in the world. To create effective personalizations, you need to first create effective customer segments that you then target personalizations (different versions of a website) to.


[Support] How to create inbound customer segments?

Creating a new segment

To create a new segment, click on the "Create new segment" button in the right upper corner of the Segments view. This will create a new segment with an empty segment name and empty segment filters. You should rename your segment in a way that well describes it's intended target audience.


[Support] How to measure the results of personalization?

To measure the results of personalization, you need to understand how the personalized web content is perfoming against non-personalized content. It's important to understant the effectiveness as a whole as well as segment by segment. The best metric for the results is conversion rate lift, which describes how much personalization lifts conversion rate from the non-personalized content.


[Support] Setting up conversion tracking with Google Analytics

To collect data on how successful your personalizations are, you need to integrate your existing Google Analytics account. If you don't have a Google Analytics account yet, come back after you have created it.


[Support] How to create outbound/ABM segment?

See the bottom for common troubleshooting advice.


[Support] How to set up installation script using Webflow

Custom code installation is only available on paid Webflow plans.

Looking to post on this blog? Check our guest post guidelines 🚀