Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor from different geolocation if the website is personalized well.
Netflix, Amazon, Stripe, and Segment are just some of the companies that use personalization today to drive business results. Consumers and B2B customers both already expect personalized marketing. Here's 45 statistics on why personalization is important in marketing.
Hubspot is a great all-around digital marketing and marketing automation platform. However, when it comes to website personalization, there is a couple of crucial things where Hubspot falls short. This is the Hubspot vs Markettailor comparison.
Account-based marketing, also known as ABM, is a trending topic in marketing. It has been studied to produce much better results than other marketing initiatives. A study from Altera concluded that ABM had higher ROI than other marketing activities for 97% of the participating businesses.
Markettailor was accepted as part of the 2020 batch of Kiuas accelerator ─ the leading startup accelerator in Finland
Markettailor was selected to be a part of the accelerator among 15 other startups from over 170 applicants. This year the program is organized 100% virtually due to COVID-19.