Personalization Blog

No FAQs so far, we'll keep updating this

Note: if you're using a 3rd party integration like Google Analytics or Segment, read detailed instructions here:

What are query strings?

Query strings are part of a URL and they come in key-value pairs called query parameters. They're always attached to the latter part of a URL and you can add as many as you like as long as you separate them with an & character.

When you start approaching your visitor or company lookup quotas, we start sending you reminders in the app and via email when you start approaching your quota.

Important: It can take up to 1h for us to process the events and for the cache to expire afterwhich you see the events.

1. Navigate to Hubspot settings

From the top right corner of your Hubspot account, you'll find the Settings icon.

Customer segment is a subset of all customers

A customer segment is a core concept in the Markettailor application. It describes a subset of all customers out there in the world. To create effective personalizations, you need to first create effective customer segments that you then target personalizations (different versions of a website) to.

Creating a new segment

To create a new segment, click on the "Create new segment" button in the right upper corner of the Segments view. This will create a new segment with an empty segment name and empty segment filters. You should rename your segment in a way that well describes it's intended target audience.

To measure the results of personalization, you need to understand how the personalized web content is perfoming against non-personalized content. It's important to understant the effectiveness as a whole as well as segment by segment. The best metric for the results is conversion rate lift, which describes how much personalization lifts conversion rate from the non-personalized content.

To collect data on how successful your personalizations are, you need to integrate your existing Google Analytics account. If you don't have a Google Analytics account yet, come back after you have created it.

See the bottom for common troubleshooting advice.

⚠ Custom code installation is only available on paid Webflow plans.