Personalization Blog

Learn how to generate sales with effective personalized inbound and outbound marketing.

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What is B2B website personalization? - Beginner's guide [+examples]

Website personalization is a form of personalized marketing that means showing a version of the website to a visitor that takes into account some information about the visitor. Information such as the visitor's company size and industry can be used to show a version of the website that highlights elements that are more relevant to the visitor.

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Step-by-step guide to starting your first ABM campaign

Different marketing strategies have been created over the years, especially with advanced technology. You have content marketing, social media marketing, and account based marketing (ABM), to name a few.

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#3 Industry personalization and personas with Andy Mura - Sr Director of Marketing at Zenloop

Buyers in B2B are looking to answer very different questions depending on their pain points. Different industries and customer personas often have very different pain points that your product and content needs to solve. Content personalization allows marketers to tailor their approach and communicate in the most relevant way to each customer.

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#2 Buyer behavior and content personalization with Steffen Hedebrandt - CMO and Co-founder at Dreamdata

How does buyer behavior differ for companies of different size and industry when it comes to B2B software products? I had a chat with Steffen Hedebrandt - CMO and co-founder at Dreamdata - on how to personalize content for different accounts and buyer personas.

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What is organic marketing? [5 tips to get started]

In 1994, Hotmail had zero sign-ups. In two and a half years, that number rose to a whopping 30 million.

How?

They attached a link to their website at the bottom of all emails sent with their service.

So, whenever someone sent an email to a friend, colleague, or family member, they were unknowingly engaging in word-of-mouth marketing, a.k.a. organic marketing.

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#1 Demand generation and personalization with Aamer Hasu - Head of Marketing at Vainu

In this video podcast episode, Aamer Hasu ─ Head of Marketing at Vainu ─ talks about creating demand with bottom of funnel content and capturing that demand from the website and how to start with website personalization to create social proof. 

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12 marketing tactics you can implement to drive growth

A/B testing, blog posts, data-driven email marketing, SEO articles, innovative ads, and technical analysis of every part of a user's experience are just a few of the layers that are added to the conventional marketing paradigm. Check out if you're already utilizing these marketing tactics.

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What is email marketing automation and how it can help drive growth

Over the past few years, one of the most exciting trends in the email marketing industry has been the meteoric rise of automation.

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9 effective ways to use social media in Account-Based Marketing

Account-based marketing (ABM) is a new way for B2B businesses to achieve the higher ROIs compared to other forms of marketing. ABM is personalizing your marketing messages for the individual target accounts.

But how do you effectively combine social media into the mix? 

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7 tips on B2B content repurposing that drive conversions

There is no denying the power of content repurposing. In today's competitive landscape, B2B businesses need to be strategic in their approach to content distribution to output 10x more content.

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7 key benefits of using email personalization in your ABM strategy

Nowadays, the purpose of an email isn’t just to promote your brand and what you have to offer. Instead, it provides subscribers and customers with a personalized and relevant experience that nurtures potential customers.

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How to use video in Account-Based Marketing campaigns

Is there a more efficient way to identify and engage, and of course, convert your target audience into paying accounts?

The traditional methods that B2B companies earlier pursued are time-consuming, expensive, and inefficient.

Nowadays, B2B companies are betting on account-based marketing (ABM) to achieve better quality leads, shorter sales funnels, and higher conversions.

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19 best SaaS affiliate marketing programs in 2022

What is the best SaaS affiliate marketing program in 2022?

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

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