Markettailor pitching in Kiuas Demo Day 27.8.2020

Buyers in B2B are looking to answer very different questions depending on their pain points. Different industries and customer personas often have very different pain points that your product and content needs to solve. Content personalization allows marketers to tailor their approach and...

If you're a B2B business, chances are you've heard of account-based marketing (ABM). But do you really understand the value it can bring to your company? ABM is a targeted marketing approach that focuses on specific accounts rather than individual leads. It's a highly effective strategy that has...