Markettailor pitching in Kiuas Demo Day 27.8.2020

Over the past years, theglobal B2B online sales on the B2B platform increased 17.8% to $1.6 trillion. It shows that e-commerce is evolving more and more and business needs to focus on online platforms.

Buyers in B2B are looking to answer very different questions depending on their pain points. Different industries and customer personas often have very different pain points that your product and content needs to solve. Content personalization allows marketers to tailor their approach and...