Back to blog

How to use social media contests to increase website engagement

May 11, 2023 | Teemu Raitaluoto
a magnet with a person in front in flat illustration style with gradients and white background

Social media has become an integral part of our daily lives, and it has transformed the way we interact with each other and businesses. For businesses, social media platforms are powerful tools that can help increase engagement with customers, build brand awareness, and drive traffic to their websites. One of the most effective ways to use social media to boost engagement with your website is through social media contests. Not only are they a fun way to interact with your followers, but they can also help increase your reach, build your email list, and generate leads. So if you're looking for a way to boost your website engagement, keep reading to learn how to use social media contests to achieve your goals.

Why social media contests are effective for website engagement

Social media contests have become a popular way for businesses to drive engagement with their customers and increase traffic to their websites. But what makes social media contests so effective for website engagement? Firstly, they create a sense of excitement and urgency that can motivate followers to take action. By offering a prize or reward, businesses can encourage followers to engage with their content, share it with their own followers, and ultimately drive traffic to the company's website.

Social media contests also provide a unique opportunity for businesses to showcase their brand and connect with their audience on a more personal level. By creating fun and interactive content that aligns with the interests of their followers, businesses can build stronger relationships and foster a sense of community among their followers.

Furthermore, social media contests can help businesses collect valuable data on their followers, such as their contact information or preferences, which can be used to inform future marketing efforts. Overall, social media contests are a highly effective way to increase website engagement, build brand awareness, and grow your customer base.

Personalize every website interaction
Try for free

How to choose the right social media platform for your contest

Choosing the right social media platform for your contest is crucial to its success. Each social media platform has its own unique audience, demographics, and features, which can impact the effectiveness of your contest. Therefore, it's important to consider your target audience and the goals of your contest before deciding on a platform.

For instance, if your target audience is mostly young people, platforms like Instagram and TikTok may be more effective, as they have a younger user base and are known for their visual content. On the other hand, if your target audience is professionals, platforms like LinkedIn may be a better choice.

Another important factor to consider is the type of contest you want to run. For example, if you're running a photo contest, platforms like Instagram or Facebook may be ideal, as they allow for easy photo sharing and have built-in features like hashtags and tagging that can help increase visibility. If you're running a video contest, platforms like YouTube or TikTok may be more suitable.

Lastly, it's important to consider the features and tools available on each platform. Some platforms offer more advanced analytics and targeting options, while others may have built-in features like polling or live streaming that can enhance the engagement of your contest.

By taking the time to research and consider these factors, you can choose the right social media platform for your contest and ensure that it reaches the right audience, maximizes engagement, and achieves your goals.

Types of social media contests you can run

Social media contests come in a variety of types, and choosing the right one for your business can help ensure its success. Here are some popular types of social media contests you can run:

  1. Sweepstakes: In a sweepstakes, followers enter to win a prize by providing their contact information. This type of contest is easy to enter and can help businesses collect valuable data.

  2. Photo or Video Contests: These types of contests involve followers submitting their own photos or videos related to a theme or topic. This can help businesses generate user-generated content and increase engagement.

  3. Caption Contests: In a caption contest, followers are asked to provide a caption for a photo or video. This type of contest is easy to participate in and can be a fun way to generate engagement.

  4. Polls or Voting Contests: Polls or voting contests allow followers to vote for their favorite entry or option. This can help businesses generate engagement and can be a fun way to involve followers in decision-making.

  5. Quiz or Trivia Contests: In a quiz or trivia contest, followers are asked to answer questions related to a theme or topic. This type of contest can be a fun way to engage followers and test their knowledge.

  6. Hashtag Contests: Hashtag contests involve followers using a specific hashtag in their posts to enter to win a prize. This can help businesses generate user-generated content and increase brand awareness.

Choosing the right type of contest depends on your business's goals, target audience, and budget. By selecting a contest type that aligns with your objectives, you can increase engagement, generate leads, and build brand awareness.

How to set up and promote your social media contest

Setting up and promoting your social media contest is key to its success. Here are some steps you can take to ensure a successful contest:

  1. Determine your goals: Define your objectives for the contest, such as generating leads, increasing engagement, or building brand awareness. This will help you measure the success of your contest and tailor your promotion efforts accordingly.

  2. Choose a prize: Select a prize that is relevant to your business and audience. The prize should be attractive enough to motivate people to participate in your contest.

  3. Determine contest rules: Clearly define the rules of your contest, including eligibility criteria, entry requirements, submission deadlines, and prize distribution.

  4. Create compelling content: Develop creative and engaging content that aligns with your brand and resonates with your target audience. Use visuals, such as photos and videos, to make your content more appealing.

  5. Promote your contest: Promote your contest across all relevant social media channels and use paid advertising if necessary. Use hashtags and mentions to increase visibility, and consider partnering with influencers or other businesses to amplify your reach.

  6. Monitor and track results: Keep track of the metrics that matter to you, such as engagement rates, reach, and leads generated. Use this data to optimize your future promotion efforts and improve your contest strategy.

By following these steps, you can set up and promote your social media contest effectively and maximize your chances of success. Remember to always keep your audience in mind and create content that speaks to their interests and needs.

Tips for creating engaging contest content

Creating engaging contest content is essential for driving participation and boosting engagement. Here are some tips to help you create content that captures your audience's attention:

  1. Be creative: Use eye-catching visuals and interesting themes to make your contest stand out. Consider incorporating humor, personal stories, or trending topics to make your content more engaging.

  2. Keep it simple: Avoid complicated rules or entry requirements that may discourage participation. Make it easy for your audience to enter and participate in your contest.

  3. Know your audience: Understand your target audience's interests, preferences, and behaviors. Develop content that resonates with them and appeals to their needs and aspirations.

  4. Use a clear call-to-action: Clearly communicate what you want your audience to do and how they can participate. Use clear and concise language and make sure your call-to-action stands out.

  5. Use video: Video is a highly engaging format that can help capture your audience's attention and convey your message effectively. Consider using videos to introduce your contest, provide instructions, or showcase user-generated content.

  6. Encourage user-generated content: Involve your audience in creating content for your contest. Encourage them to submit photos, videos, or captions that relate to your brand or theme.

  7. Be authentic: Stay true to your brand voice and values. Avoid using gimmicks or making false promises that may damage your reputation.

By following these tips, you can create engaging content for your social media contest and attract more participation and engagement from your audience. Remember to test and iterate your content based on your audience's feedback and behaviors to continuously improve your contest strategy.

How to track and measure the success of your contest

Tracking and measuring the success of your social media contest is important to understand its impact and optimize your future strategies. Here are some ways to track and measure your contest's success:

  1. Set metrics: Define the metrics you want to measure, such as engagement rates, reach, leads generated, or user-generated content. This will help you evaluate the impact of your contest and identify areas for improvement.

  2. Use analytics tools: Use social media analytics tools to track and measure your contest's performance. You can analyze metrics such as likes, comments, shares, and user-generated content to get a sense of how your contest is performing.

  3. Monitor sentiment: Monitor the sentiment around your contest by analyzing comments and mentions. This will help you understand how your audience is responding to your contest and identify areas for improvement.

  4. Evaluate ROI: Calculate the ROI of your contest by comparing the cost of the prize and promotion to the value of leads generated or engagement rates. This will help you evaluate the effectiveness of your contest and justify the investment to your stakeholders.

  5. Analyze demographics: Analyze the demographics of your contest participants to understand who is engaging with your content. This will help you tailor your future strategies to your target audience.

  6. Ask for feedback: Ask your audience for feedback on your contest to understand their perspectives and identify areas for improvement. This will help you create more engaging contests in the future.

By tracking and measuring the success of your social media contest, you can optimize your future strategies and improve your engagement rates and ROI. Remember to continuously test and iterate your contest based on the data and feedback you collect to improve your results.

Ways to follow up with participants after the contest

Following up with participants after a social media contest is an important step in building long-term relationships with your audience. Here are some ways to follow up with participants after the contest:

  1. Announce the winner: Announce the winner of the contest on your social media platforms and website. This will help you create excitement and buzz around your brand and generate more engagement from your audience.

  2. Thank participants: Thank your participants for their participation and support. This will help you build a positive relationship with your audience and show them that you appreciate their engagement.

  3. Offer a consolation prize: Offer a consolation prize or discount code to participants who did not win the contest. This will help you maintain their interest in your brand and encourage them to participate in future contests.

  4. Share user-generated content: Share user-generated content from the contest on your social media platforms and website. This will help you showcase your audience's creativity and build a sense of community around your brand.

  5. Invite feedback: Invite feedback from your participants on their experience with the contest. This will help you understand their perspectives and identify areas for improvement in future contests.

By following up with participants after the contest, you can build a positive relationship with your audience and maintain their interest in your brand. Remember to personalize your communication and tailor your follow-up strategy to your audience's interests and preferences to maximize your impact.

Best practices for hosting successful social media contests

Hosting a successful social media contest can help you increase engagement with your audience and generate leads for your business. Here are some best practices to help you host a successful social media contest:

  1. Define clear goals: Define clear goals for your contest, such as generating leads or increasing engagement rates. This will help you design a contest that aligns with your business objectives.

  2. Choose the right social media platform: Choose the right social media platform for your contest based on your target audience's demographics and interests. This will help you maximize your reach and engagement.

  3. Create compelling content: Create compelling content for your contest, such as eye-catching visuals and clear instructions. This will help you attract and retain the attention of your audience.

  4. Select relevant prizes: Select prizes that are relevant and valuable to your target audience. This will help you motivate your audience to participate in your contest.

  5. Promote your contest: Promote your contest on your social media platforms, website, and email list. This will help you maximize your reach and generate more participation.

  6. Set clear rules and guidelines: Set clear rules and guidelines for your contest to ensure fairness and prevent fraud. This will help you maintain the trust of your audience and prevent any negative consequences.

  7. Monitor and measure results: Monitor and measure the results of your contest using social media analytics tools. This will help you evaluate the success of your contest and identify areas for improvement.

By following these best practices, you can create a successful social media contest that engages your audience and generates leads for your business. Remember to continuously iterate and optimize your strategies based on the data and feedback you collect to improve your results.

Examples of successful social media contests for website engagement

Looking for inspiration on how to run a successful social media contest for website engagement? Here are some examples of successful social media contests that have helped brands boost their online presence and drive traffic to their websites:

  1. Share a photo or video contest: Ask your audience to share photos or videos related to your brand or product and tag your social media handle. You can then choose a winner based on the creativity, relevance, or popularity of the entries. This type of contest can generate user-generated content and increase your brand awareness.

  2. Caption or trivia contest: Post a photo or video and ask your audience to come up with a witty caption or answer a trivia question related to your brand. You can then choose a winner based on the humor, accuracy, or originality of the entries. This type of contest can encourage engagement and increase your social media following.

  3. Sweepstakes or giveaway: Offer a prize or a discount code to participants who follow, like, or share your social media post. This type of contest can increase your reach and engagement, and also help you generate leads and sales for your business.

  4. User-generated content contest: Ask your audience to create or share content related to your brand, such as reviews, testimonials, or product demos. You can then choose a winner based on the quality, authenticity, or relevance of the entries. This type of contest can help you build social proof and credibility for your brand.

  5. Interactive contest: Create an interactive quiz, poll, or game related to your brand or product and ask your audience to participate. You can then choose a winner based on the score, time, or accuracy of the entries. This type of contest can increase your engagement and help you educate your audience about your brand or product.

By analyzing these successful social media contests, you can get inspiration on how to create your own contest that resonates with your audience and helps you achieve your website engagement goals. Remember to customize your contest based on your brand's personality and your audience's interests and preferences to maximize your impact.

Final thoughts

Social media contests are a great way to increase engagement with your audience and drive traffic to your website. In this article, we have covered the following topics:

  • Why social media contests are effective for website engagement

  • How to choose the right social media platform for your contest

  • Types of social media contests you can run

  • How to set up and promote your social media contest

  • Tips for creating engaging contest content

  • How to track and measure the success of your contest

  • Ways to follow up with participants after the contest

  • Best practices for hosting successful social media contests

  • Examples of successful social media contests for website engagement

By following these guidelines, you can create a successful social media contest that resonates with your audience and helps you achieve your website engagement goals. Remember to define clear goals, choose the right platform, create compelling content, select relevant prizes, promote your contest, set clear rules, monitor and measure results, and follow up with participants. With these tips and examples, you can take your social media marketing to the next level and grow your online presence.

Want to create more engaging experiences using personalization? Try Markettailor for free.


Related posts

The Importance of UTM Tagging for In-Person Event Tracking and Analysis

Have you ever hosted an in-person event and wanted to know exactly how many people attended and where they came from? Have you ever wished for a way to track the success of your marketing efforts and see which ones are driving the most attendance? Well, the solution to these common problems lies in...

Read more

The Benefits of UTM Tagging for Web-Based Workshops and Training

Have you ever attended a web-based workshop or training and wondered how the organizer was able to track the effectiveness of their program? Enter UTM tags. UTM tags are a simple yet powerful tool that allows organizers to track the success of their web-based workshops and training programs. In...

Read more