<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3369068&amp;fmt=gif">

Back to blog

How to personalize content by language

September 24, 2021 | Teemu Raitaluoto

Most online businesses today have no physical limits to where their customers come from. However, there's a huge difference how relevant a website feels to a visitor based on elements that relate to geolocation.

According to a 2014 Common Sense Advisory report, 75 percent of consumers said they were more likely to purchase goods and services if the corresponding product information is in their native language. Additionally, 87% of consumers who don’t speak and can’t read English won’t even consider buying from an English website.

When to use this Playbook

If you're serving customers from multiple countries with multiple languages, this Playbook is for you.

This Playbook is especially for you if you're a B2C business. In B2B, unless you use a translation office or have native speakers on staff, it might be hard to create high quality translations.

How to personalize

While the obvious thing to personalize here is language, you can combine tactics from the How to personalize content by country to really impact your localization efforts.

Other than the language, there aren't many other applicable personalizations on the website we can recommend for now.

How to create this segment

  • Preferred language is any

Related Playbooks

Related posts

How to personalize content by industry

There are a lot of products and services, especially in computer software, that don't serve just one industry. However, different industries have different special needs when it comes to the kind of service and use cases they need. Read more to learn how to speak directly to different industry...

Read more

How to personalize content by role/persona

In B2B sales cycle, the decision to purchase a product has typically been in the hands of multiple people. Even though decisions are made lower in the organization than ever before, it's still relevant to understand that there are multiple people (with personas / job titles) influencing a sale....

Read more