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How does site architecture affect SEO?

Image of Julie Woodworth
November 21, 2022 | Julie Woodworth - guest blog

When it comes to SEO, there are many things that can affect your ranking. One of those things is site architecture.

Your site’s architecture is how your website is organized and structured. It can affect things like your page load time and ease of navigation.

Why you should care about site architecture

A well-organized website is easier for search engines to crawl and index. This means that your pages are more likely to rank higher in search results.

On the other hand, a poorly-organized website can be harder for search engines to crawl and index. This can lead to lower rankings in search results.

So even if you focus on high-quality link building activities, as Jason from WeOutreach likes to say, that’s the most important thing for your SEO that our links are high-level authority links, you will still need to have a well-organized website if you want to rank well in search results.

Here are some tips for improving your site’s architecture:

Make sure your website is well-structured

Your website should have a clear hierarchy.

The home page should be the starting point and from there, visitors should be able to easily navigate to other pages on your website. Also, make sure your website’s navigation is easy to use and understand.

Improve your page load time

Visitors won’t wait around for a slow website. If your pages take too long to load, they will likely leave before they even get a chance to see what you have to offer.

There are a few things you can do to improve your page load time, such as optimizing your images and using a content delivery network.

Make sure your website is mobile-friendly

More and more people are using their mobile devices to access the internet. This means that it’s important for your website to be mobile-friendly. Otherwise, you could be missing out on a lot of potential traffic.

There are a few things you can do to make sure your website is mobile-friendly, such as using a responsive design and making sure your pages load quickly.

Use keywords strategically

When it comes to SEO, keywords are still important. You should use them throughout your website, including in your titles, meta descriptions, and header tags.

However, don’t overdo it. Using too many keywords can actually hurt your ranking.

Optimize your title tags and meta descriptions

Your title tags and meta descriptions are what show up in search results. This means that they need to be well-written and keyword-rich. Otherwise, no one will click on your result.

Build high-quality backlinks

Backlinks are still one of the most important ranking factors. So you need to make sure you’re building high-quality backlinks from authority websites. To succeed better, you should consider using link building tools for SEO which will make the process more effective. There are a few other ways to do this, such as guest posting and broken link building.

Monitor your Google Search Console data

Your Google Search Console data can give you insights into how your website is performing in search results.

This includes things like the average position of your pages and the click-through rate. Monitoring this data can help you make changes to improve your ranking.

Use Google Analytics

Google Analytics is a free tool that allows you to track your website’s traffic.

This includes things like where your visitors are coming from and what they’re doing on your site. Use this data to improve your SEO strategy.

Other factors that are vital for SEO

Let's now cover some other factors that you need to focus on if you want to rank well in search results. These are:

Creating great content

Content is king. This is something that hasn’t changed in the world of SEO.

In order to rank well, you need to create high-quality, keyword-rich content. Your content should be informative, interesting, and engaging.

Promoting your content

Creating great content is only half the battle. You also need to promote it if you want people to see it.

There are a few ways to promote your content, such as social media marketing and email marketing.

Building an email list

An email list is a group of people who have given you permission to send them updates about your website or product.

This is valuable because it allows you to directly market to people who are interested in what you have to offer.

Doing on-page SEO

On-page SEO is the process of optimizing your website for search engines. This includes things like optimizing your title tags and meta descriptions.

Doing off-page SEO

Off-page SEO is the process of building backlinks and promoting your website on other websites.

This can help improve your ranking in search results.

Measuring your results

It’s important to measure your results so you can see what’s working and what’s not. You can use tools like Google Analytics to track your website traffic.

Keeping up with Google’s algorithm changes

Google makes algorithm changes frequently, so it’s important to stay up-to-date. This way, you can make sure your website is always optimized for search engines.

Hiring an SEO expert

Last resort. If you want to take your SEO to the next level, and things are not working out for months, you may want to consider hiring an expert. They can help you with things like keyword research and link building.

How to create SEO-friendly content

Let's wrap it up with a few words on how you can create SEO-friendly content. Here are some tips:

Do your research

Before you start writing, it’s important to do your research. This includes things like finding the right keywords and understanding what your audience is looking for.

Write for your audience

Once you know who your audience is, write for them. This means creating content that is interesting and engaging.

Use keywords strategically

When it comes to SEO, keywords are still important. You should use them throughout your website, including in your titles, meta descriptions, and header tags.

However, don’t overdo it. Using too many keywords can actually hurt your ranking.

Optimize your title tags and meta descriptions

Your title tags and meta descriptions are important for SEO. Make sure they’re interesting and include your keywords.

Promote your content

Once you’ve created your content, it’s time to promote it. There are a few ways to do this, such as social media marketing and email marketing.


Final word

SEO is a complex and ever-changing field. However, by following the tips in this article, you can start to see results. Just remember to focus on creating great content and promoting it. With time and effort, you’ll see your website traffic begin to increase.

And site architecture matters but is not the most important thing. Creating great content is much more important if you want to rank well in search results.

So focus on that first and foremost. If you can get the site architecture right, too, then you'll be in good shape. But don't sacrifice great content for a perfectly-optimized site.

Google is much more interested in serving up relevant, keyword-rich content than it is in perfectly-optimized websites. So keep that in mind as you create and promote your content.


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